Go inside: Morphe now open in SouthPark mall

This is big news for makeup lovers. The Morphe brand is best known for its highly pigmented makeup and incredible brushes at affordable prices.

And fun fact: they’ve been known to bring in popular makeup artists like YouTube beauty bloggers for their grand openings. A grand opening party is in the works, but the date is still TBD for this new SouthPark location.

“SouthPark shoppers are in for a treat as we continue to welcome cutting-edge brands like Morphe to our shopping roster,” said the center’s director of marketing and business development Holly Roberson. “Providing an unmatched experience for our guests is always the ultimate goal as we welcome new stores at SouthPark.”

“We are so thrilled to open our first store in the southeastern United States at the world class SouthPark mall!” said Morphe’s VP of Global Retail Emine ErSelcuk. “Our Carolina #morphebabes are so excited to finally have their very own store.”

Where: They’re near Sur La Table in SouthPark in a 3,595-square-foot space. It’s in the Dillards wing.

Other new/soon-to-be added SouthPark shops: Sephora’s new store and Warby Parker are also coming this summer. And UNTUCKit , Jack Rogers, Trina Turk, Arhaus, Nespresso, Tommy John, Peloton, Casper and Sleep Number, Bulla Gastrobar and Gusto Farm to Street have all opened recently.

Agenda related guide: 15 best women’s boutiques in Charlotte