Home Tour: Step inside the seriously stylish home of Girl Tribe’s co-founder

The Owners

Who: Sarah Baucom (34), Ryan Baucom (36), their daughters, Eliza (4) and Jules (5 months), and cat, Jenny.

Jobs: Sarah is the Co-founder of Girl Tribe Co., the popular brand that includes graphic tees, pop-up markets and a boutique, and Ryan is the Director of Marketing for Swim Across America.

Their Story: Sarah purchased their home in 2007 and began renovating the 1941 house, adding a second story. After she and Ryan met through mutual friends and were married in 2010, he joined her. “The evolution of this house is the physical evolution of everything in my life,” says Sarah. “I came here as a single girl. Ryan proposed to me in the living room. Girl Tribe grew from our dining room table. I don’t know if I can ever leave.”

Home Breakdown

The Home: The three-bedroom, three-bathroom home has had many renovations over the years. There’s a sunroom in its rear that was added during the 1990s. In 2008, Sarah added the upstairs master bedroom and bath. In 2015, the couple renovated the kitchen, creating a bright and modern space. Then, just last month, they renovated their bathrooms, adding subway tile, new fixtures, and stylish wallpaper. “We’ve made lots of little additions along the way here and there,” says Sarah, who worked with designer Maggie Crandall from Crandall Haus on the most recent renovations.

Family Friendly: “I’m sentimental,” says Sarah, pointing out decor from her family members around the house. Much of the home’s art and an antique record player are from one grandmother, while the 1970s pink Henredon sofa in the living room came from another. “We recovered it last year and my grandmother would not have approved of the pink velvet,” laughs Sarah. “But I wanted something fun.”

Book Smart: “I’ve acquired the books around the house during different stages in my life,” says Sarah. “I wanted a bunch of art books because I want my girls to be looking through things that I think are important for them to see.”

Wall Space: When Sarah was considering the bedrooms for her daughters, Eliza and Jules, she envisioned cheerful and creative spaces. “Those were really fun to design because I wanted them to feel bright and happy,” she says. “But I left a lot of room on the walls for them to create their own stuff.”

Shops and Inspiration

Top Shops: Sarah likes to shop at local spots like Plaza Midwood’s Slate Interiors and vintage shop, Dressing Room Interiors—”A lot of my art is from her.” But the home also features finds from designers, such as the Jonathan Adler chairs by the fireplace. The living room curtains are from Anthropologie, most of the rugs are Lulu and Georgia, and many of the light fixtures are from Wayfair.

Mid-Century Mindset: “I have an interior design degree and I love mid-century modern looks,” says Sarah. “I think that decor works well in the house because it’s a smaller home.”

Happy Home: From adding an oversized island  in the kitchen to a living room filled with cozy throws and soft sofas, Sarah’s design goals have been around creating a home that’s comfortable and inviting. “Our house has evolved with our family,” she says. “I think some people could look at this house as a starter house, but I don’t look at it like that. We’re just really happy here.”

Header photo: Christina Hussey Photography