Holler & Dash, described as “Cracker Barrel for Millennials,” opens March 13 in South End

This is the seventh Holler & Dash location.

I respect that fact that Cracker Barrel launched this type of concept to compete with quick-service chains like Panera Bread and Chipotle. Gutsy. It also diversifies the company without brand confusion.

“With its biscuit-inspired menu that pays tribute to the South in an innovative and modern way, Holler & Dash was created to extend our reach into urban [areas] and attract new audiences,” Cracker Barrel CEO Sandy Cochran said on a recent earnings call.

The Holler & Dash space in South End

It’s a quick serve restaurant, so you’ll order at the counter and then sit at your table.

In terms of interior design, expect that industrial, millennial vibe: exposed brick, industrial lighting and a mix of booths and high tops.

It’s in the same shopping center as fancy smoothie spot Nékter and the future home of Sea Level sister concept, The Waterman.

The Holler & Dash menu

Signature biscuits run around $9. Classic biscuits like a Bacon Egg and Cheese are around $5. Side items like their tot bowl, fresh fruit, grits and beignets range from $3-$5.

Also expect dishes like their Hey Eddy! Omelette ($7.50) – open-faced omelette with goat cheese, asparagus, heirloom tomatoes with basil, several fancy toast options and a few sandwich and salad options.

Here’s the Holler & Dash menu from their Atlanta location if you want the full info.

The most popular signature biscuits are the Kickback Chicken, Pork Rambler and the Chicken.Set.Go.

Signature biscuits:

Here’s a look at a few other dishes:

Will there be Avocado Toast at this “Cracker Barrel for Millennials” restaurant? Duh. It’ll run you $6.50 – Avocado Smash, Watermelon Radish and Lemon Dijon on wheat toast. 🙂

All images courtesy of Holler & Dash