Flourshop, a 66-seat pasta restaurant with exposed kitchen, set to open this month in Park Road Shopping Center

Flourshop is wrapping up construction and permitting. It should open by the end of January close to the Midwood Smokehouse in the far corner of Park Road Shopping Center’s Backlot.

Flourshop’s Menu

The menu will feature fresh pastas, bread and roasted meats from an Argentine open-fire grill with a family style menu. The intimate restaurant will only be open for dinner to start, but hopes to expand to brunch at some point.

The menu is still being finalized, but expect versions of pasta you’ve experienced at Customshop like their popular Squid Ink Linguine alla Chitarra – shellfish, house chorizo, chili peppers and mint ($26).

The menu will not be large. That said, it will feature a range of small plates aimed to be shared along with roasted meat entrees and pasta entrees. For reference, Customshop’s menu only has seven small plates, three pastas, four entrees and two sides.

I’d anticipate pasta to run in the low $20s and although it’s family friendly, the restaurant is trending less casual than management originally thought.

The Space

Flourshop Manager Chip Townsend gave me a quick tour around Flourshop’s space a few days ago and I was immediately struck by the beautiful tile bar, open floor plan and exposed kitchen.

The kitchen is literally in the center of the restaurant surrounded by a 22-seat, tiled bar. Guests sitting at the bar can expect a front row seat to Trey Wilson and other chefs cooking in the kitchen. It’s cool and different – the closest comparison I can think of is sitting at the bar at Rooster’s SouthPark, but much more intimate.

In addition to the 22-seat bar, there are tables that can seat up to another 44 guests. It’s not a big restaurant. Once the weather turns nicer, Flourshop will utilize a small patio to the left of the restaurant.

Will Flourshop be a hit with the Myers Park crowd?

Yes. Trey Wilson has proven himself with Customshop and Flourshop’s location will easily draw guests from the surrounding wealthy neighborhoods. Given the small size of the restaurant, it doesn’t have to compete on volume.

Flourshop joins ROCKSALT, Midwood Smokehouse, Dot Dot Dot and Amelie’s as dining and drinking options in Park Road Shopping Center’s Backlot. I’d expect Flourshop to have a positive impact on Dot Dot Dot sales, negative impact on ROCKSALT sales (which has been struggling there for a while, but could mount a comeback) and neutral impact on Amelie’s and Midwood.