HEX Coffee enters the local roaster game with its own brand of wholesale and retail coffees

For the last four months, owners Chandler Wrenn, John Michael Cord and Tanner Morita have been perfecting their own roasts on borrowed machines at Summit Coffee’s roastery up in Davidson.

To gauge customer reactions, they’ve quietly phased out their previous house beans, Pennsylvania-based Passenger Coffee, and replaced them with new HEX beans. The response has been largely nonexistent, and the guys say that’s a good thing.

“Passenger set the bar so high,” said Cord. “If people don’t notice a difference, we’re doing ok.”

HEX is launching its brand with five different coffees — one African, two Colombian, one from Brazil and one blend.

They’ll be available in 5-pound bags for wholesale customers, 10-ounce retail boxes (online and in store) and by the drink at the cafe.

HEX’s official brand release party is Saturday 4/15 at their Remount Road cafe inside Good Bottle Co.

That’ll be the first chance to get your hands on retail boxes.

They’ll also have breakfast, doughnuts and Night Cap, a special Sycamore Brewing beer collaboration made with HEX cold brew.

Can’t make it to the cafe? HEX Coffee will also available online here starting tomorrow.

What’s next for HEX?

Wrenn says the vision for a wholesale extension of the brand has been part of HEX’s original plan since launching two years ago.

“We sat down and wrote out a five-year plan starting with the pop-up,” said Wrenn, “and wholesale was on it from day one.”

As for the remaining three years of that plan? He says we’ll just have to wait and see but promises the HEX evolution isn’t done yet.

Feature photo via Instagram