Meet Murph, Samantha Busch’s new crazy affordable online women’s boutique

The shop bears Alvina’s nickname “Murph” and went live on January 26, which would have been her 91st birthday.

Busch, a lifestyle blogger and philanthropist, credits Murph for her love of fashion that she’s now turning into a business. Check out the shop.

I’m particularly excited about this because I have on occasion found myself fully obsessed with something Busch has worn but was unable to figure out where she got it.

And although she can probably buy just about anything she wants, you’ll regularly see her linking her outfit details back to surprisingly affordable boutiques and brands like Vestique, Delta Bells and Tobi. And if the launch inventory is any indication, Busch’s new shop Murph will be just as budget friendly.

Give me these clothes, please. (I Instagram stalked way too far back and finally figured out that set on the right is from Tobi.)

Murph Boutique carries dresses, rompers, jumpsuits, activewear, accessories and more.

Sizes run 00 – 24 (XS – 3X) and prices are very approachable. Everything I’m seeing so far is under $60.

Here are a few of my favorite picks from Murph:

The style definitely skews young and trendy but I found some safe classic neutrals to suit my boring self too.

Pretty in Peach Jumpsuit, $47

Trench vest, $42

Pom Pom dress, $49

Trench jacket, $39

Floral maxi dress, $59

Multi print tank, $29

Header photo via Facebook