Nov 1, 2016 - Business

Charlotte startup POLICY Handbags is setting out to make the NFL’s handbag policy fashionable

via Instagram

When the NFL announced that they would put into effect new rules that ban all bags, purses or backpacks over 4.5″ by 6.5″ in every stadium with the exception of larger, clear plastic bags, self-described “Boss Lady” at The Pink Hanger Jennifer Ugland knew she had to find a loophole.

“As an avid football and fashion lover, the new stadium regulations for handbags left me feeling a big frustrated. There were no stylish, even remotely fashionable, options out there,” Ugland, who has been in the fashion world for over ten years, told the Agenda.

via Facebook
via Facebook

She counts her iPhone 6, lip gloss and credit and debit cards as her game day staples, but wasn’t willing to put her possessions on display.

“I don’t know about you, but I personally prefer to keep the contents of my handbag private,” she said. “With zero hesitation, I knew I could and would fill that void.”

And with that, POLICY Handbags was born.

Ugland, who has worked in the sales, management and buying worlds of fashion took everything she’s learned during the span of her career to create a line of handbags that meet the proper stadium size regulations without sacrificing style.

To create the line, she’s partnered with a production team that manufactures bags for brands like Vince Camuto and J. Crew and oversees every stage of it from conception to production to ensure that every bag meets the standards of the NFL, fashion savvy and diehard Panthers fans.

via Instagram
via Instagram

“As much as I adore runway, I’m also a devoted Panthers football fan,” Ugland said. “I knew exactly what I needed for my game day bag and in each bag, there’s room for my iPhone 6, lip gloss and card holder slots, plus they all feature a zipper closure for security.”

Ugland, who designs every bag offered, says that there’s no better option when it comes to getting each necessity through inspection, packed neatly in a trendy bag.

via Instagram
via Instagram

Each bag, which are made from animal-friendly vegan leather will retail for under $100 when the line’s first shipment becomes available for purchase on November 7. They’ll also be available at The Pink Hanger, where Ugland serves as owner and manager and finds some of her inspiration.

via Instagram
via Instagram

“Honestly, it makes for a very busy day – coffee, anyone? – but I wouldn’t have it any other way,” she said. “Working alongside my dream team at The Pink Hanger with our amazing clientele inspires new ideas in me all the time.”

Connect with POLICY Handbags


Feature photo via Instagram


Get more local stories in your inbox with Axios Charlotte.

More Charlotte stories