Brandon Dierker’s cell phone sized iron demo video goes viral, sells over 9,000 units
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collarperfect-charlotte-startup
Collar Perfect sounds like the type of business you’d see on Shark Tank.
The product is a miniature iron that’s perfect for hard to reach touch-ups AND transforms into a full iron when needed. It retails for $34.95.
A Collar Perfect video published on October 5 has generated over 2.6 million views on Facebook. That’s a freakish amount of views for a miniature iron product video.
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Year to date, Brandon has shipped over 9,000 units to consumers.
Given the recent momentum, he’s getting ready for a killer Q4.
“I wanted to grow a business on my own. I had a list of product ideas on paper that I had developed over the prior two years. With a little encouragement from my wife Pamela, I started to work the product list and completed some market testing,” Brandon explained to me. “Of the products on the list, Collar Perfect, had the largest appeal and appeared as the most interesting. I started development on the product mid-year of 2014 and completed the engineering, prototyping, and product sourcing processes.”
Brandon used Kickstarter to launch Collar Perfect. Over 1,277 backers pledged $42,792 to back the project.
What’s next for Collar Perfect? Brandon told me, “We’ve just partnered with a large global distributor. We’re gearing up for the holidays and for a few large national retailers coming on board. If Charlotte wants to but the product in store, you can pick one up from Sharon Luggage near SouthPark Mall.”
There’s now no excuse for any Charlottean to have a wrinkled collar. I love Brandon’s sales pitch – “It’s the perfect solution to iron out the wrinkles in your life.”