A bank has scattered 10 pennies worth $1,000 each around Charlotte and they’re all up for grabs
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Next time you’re walking down the sidewalk, don’t just walk past the penny on the ground – it might be worth $1,000.
That’s thanks to Ally’s new #AllyLuckyPenny program.
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The scavenger hunt is part of the bank’s initiative to change how spenders and savers alike look at their money, especially pennies.
“Pennies? Do they still do those?” asks one man surveyed for a promotional video.
Another was just irritated at the idea of a penny, touching on how much “hate” he has for them.
“Millions of dollars go missing one penny at a time,” the company wrote. Their theory is backed up by Vicken Yegparian, a coin expert, who touches on the fact that nearly half of the ten billion (billion!) pennies created each year are removed from circulation.
“People simply don’t value them anymore.”
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Ally’s looking to change that and get more people routinely saving.
They won’t be ignored for long. Around Charlotte, hidden in plain view, are 10 pennies worth $1,000 each that are up for grabs.
The program is meant to benefit people that “are lucky and encounter Ally Lucky Pennies in the course of their regular activities” rather than create an all-out scavenger hunt to obscure spots.
You’ll find them in spots like sidewalks, parks and streets – essentially, any spot that’s open to the public is fair game.
The company will release clues periodically and the first one went live on Monday.
The next will be released in November and you can follow along for them here.
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Players must be 18 years of age and, if they find the penny, enter the code found on the back by 11:59 p.m. on New Year’s Eve.
Read the full set of rules here.
Connect with the #AllyLuckyPenny challenge
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Photos via #AllyLuckyPenny