Charlotte startup BrewPublik signs its first apartment deal
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Beer curation and delivery startup BrewPublik has made its first foray into the apartment market.
The company has just landed a deal with Levine Properties to serve all the residents in the 105-unit community The Julien near Plaza Midwood.
All new tenants at The Julien will get a free trial membership of BrewPublik, which brings a carefully selected box of beer to members’ doors.
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Photo via Levine Properties
The deal makes sense for both companies.
Levine and The Julien get an amenity that differentiate it from other apartment communities in Charlotte.
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BrewPublik gets a new base of potential customers at a much lower acquisition cost. And it gets to test a model that could scale across Charlotte and into other markets.