A merger of 2 Charlotte companies creates a firm that can take products from idea to commercial success

Enventys and Command Partners are about to publicly announce a merger deal that will create a company that offers everything an inventor or entrepreneur needs to get a product from idea to a funded and marketed business.

The companies are similar in terms of revenue and describe the deal as a vertical merger instead of one company acquiring another. No cash is changing hands.

Here’s a bit about the two players involved.

Enventys launched in 2001 and has had a hand in more than 700 patents since then. They specialize in helping entrepreneurs research, design products, create prototypes and source manufacturing. They also shoot TV commercials (like this one for the Bacon Bowl — look for the Park Road Harris Teeter at 0:16).

Command Partners is a digital marketing firm with a specialty in crowdfunding ($80 million-plus raised for clients). They also offer services in social media marketing, public relations and SEO.

Command Partners moved into the Enventys building last week.

They’ve worked together before.

These companies weren’t strangers before merger talks began. Enventnys helped engineer and prototype a wine aerator product that Command Partners later worked with on PR and crowdfunding.

They’ve got several products in the pipeline to work on together right now.

Both sides get some added capabilities and all under one roof.

Command Partners gets access to more clients as well as in-house video production and product photo shoots. Enventys can offer inventors that come through the door the Command Partners crowdfunding abilities.

“They can basically bring it in on a napkin, and we can take it from conception through delivery,” said Roy Morejon, president of Command Partners.

If all goes well, they’ll create a new company — Enventys Partners.

The next four months will be a kind of honeymoon phase. If the teams continue to mesh well, the new company will officially form around the first of next year.