Cupcrazed Cakery: They bake and they’re crazy.
Add Axios as your preferred source to
see more of our stories on Google.
Cupcrazed
I hadn’t been to Cupcrazed since the bakery opened in Baxter Village back in 2010. So when I had to drive down to South Carolina to pick up my puppy earlier this week, I decided to pop in.
/2024/01/06/1704521144737.jpg)
A lot happens in five years.
For starters, owner Heather McDonnell has appeared on Food Network not once, not twice but three times. Her sweet tea cupcakes with lemon sweet tea frosting won the battle of butter and sugar in season 3 of Cupcake Wars and earned her a spot on Cupcake Wars Champions in season 6. She also appeared on Rewrapped, taking the top prize for her authentic homemade recreation of a Hostess Ho Ho.
/2024/01/06/1704521144987.jpg)
The exposure has no doubt been killer for business, but the cupcakes spoke for themselves way before they were on TV.
I popped in around 3 o’clock on a Monday and found myself in a line of fellow afternoon cupcake snackers. I asked the cashier if it’s always like this at such a random hour of the day and she said it ebbs and flows.
/2024/01/06/1704521145281.jpg)
I really wanted a cookie cup (a chocolate chip cookie topped with frosting) but decided I should eat a cupcake in a cupcake shop. I did that annoying thing where I asked what the best seller was and then ordered something else… and then got the best-seller too.
/2024/01/06/1704521145504.jpg)
For all you gluten avoiders, they have a small selection of gluten-free cupcakes in the shop on Mondays and Fridays or by special order, which is what’s on this tray below… Dreams do come true.
/2024/01/06/1704521145706.jpg)
/2024/01/06/1704521145943.jpg)
The cinnamon walnut was my top choice, but since red velvet is the most popular I got that too because life is short. Red velvet and carrot cake are so popular, in fact, they have an entire fridge filled with just those two flavors.
Regular cupcakes (vanilla, chocolate, carrot, red velvet) are $2.75ea and the “crazy flavors” are $3ea.
I like this place because despite Heather’s description of it as “girly,” I don’t find it to be overly in-your-face frilly (which is something that just bothers me about cupcakes in general for some reason). I also like that their tag line is “WE BAKE AND WE ARE CRAZY.” I’ll buy whatever you’re selling with that.
Most importantly, the cupcakes are excellent. The frosting is light and the cake is moist and the rotating flavors keep things interesting. I’ll try not to wait five years before returning again.