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The median age of people watching live sports on television has increased across every nationally-broadcasted sport, according to Magna Global's latest sports media report.

Why it matters: Advertisers typically rely on live sports to reach a relatively young, engaged audience, particularly for consumer goods. That live TV audience seems to be migrating to digital pretty quickly.

Expand chart
Note: Data reflects regular season viewership where available as opposed to playoffs or finals; Data: MAGNA U.S. Sports Report, Sept. 2017; Chart: Chris Canipe / Axios

Other major findings: Time spent on sports content on social media has increased among younger audiences, as many are turning to social media to catch highlights and reels of games, instead of watching games live. Sports with more multicultural audiences, like basketball and soccer, have had better luck retaining younger audiences, except for the NCAA. (The median age for the NCAA basketball tournament, one of the first major sporting events to be streamed live, crossed the line into the 50's last year.) Live viewing is expected to decline for the 2018 World Cup and Olympic games, but streaming is expected to set records.

The good news: Regional sports networks have had better luck retaining viewers competitor to their national network competitors, reinforcing the importance for fans to see their local teams."

Worthy of your time: Recode took a look at how advertisers are still willing to pay record amounts for NFL ads, despite live TV audience declines.

Go deeper

Updated 52 mins ago - Politics & Policy

Facebook paying up to $14M to settle employment discrimination claims

Photo: T.J. Kirkpatrick/Bloomberg via Getty Images

Facebook has agreed to pay up to $14.25 million to settle allegations that it discriminated against American workers by reserving positions for temporary visa holders, the Justice Department announced on Tuesday.

Why it matters: The settlement represents the largest civil penalty and monetary award that the Civil Rights Division has recovered in the 35-year history of the Immigration and Nationality Act's anti-discrimination provision.

Updated 3 hours ago - World

Mapping repression in China's Xinjiang region

Data: © Mapbox, © OpenStreetMap; Map: Will Chase/Axios

A sweeping new report released today by an Australian research organization reveals new details about how the Chinese Communist Party — and specifically who within the party — is carrying out its campaign of repression in Xinjiang.

Why it matters: Uncovering the actual offices and individuals implementing the Chinese government's genocide and forced labor policies in Xinjiang can bring accountability and help international companies delink supply chains in compliance with U.S. and EU forced labor laws.

Report: U.S. Latinos near 50% homeownership rate

Real estate broker Alex Betances sits in front of a home in Reading, Pa. Photo: Ryan McFadden/MediaNews Group/Reading Eagle via Getty Image

Latinos increased their homeownership rate to nearly 50% in 2020, according to a report from a group monitoring U.S. Hispanic wealth creation.

Why it matters: The Hispanic Wealth Project found that the homeownership rate grew despite the lack of diversified financial assets among Latinos and around 15% who still live below the federal poverty line ($26,500 for a family of four).

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