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The original Lytro camera. Photo: Amazon.com

Lytro, which pioneered a new type of camera, is shutting down after being unable to find a financially viable market for its light-field technology. Many employees are heading to Google, but it's unclear exactly what they will be doing.

Why it matters: The company debuted to huge fanfare and raised a ton of money, but several pivots failed to lead to a sustainable business model.

In a blog post, Lytro said it is preparing "to wind down the company" and has stopped taking on new production efforts. Most recently the company has been focused on using its technology for high-end production.

History lesson: Lytro's first product was a point and shoot camera that could refocus images after they had been taken. A successor aimed at the "prosumer" market with a more SLR-style camera. The company had raised more than $200 million over the years, per Crunchbase.

It has been an honor and a pleasure to contribute to the cinema and Virtual Reality communities, but starting today we will not be taking on new productions or providing professional services as we prepare to wind down the company. We’re excited to see what new opportunities the future brings for the Lytro team as we go our separate ways.
— Lytro statement

A Google representative confirmed to Axios that some of the Lytro team is joining Google but declined further comment on what team or teams they are joining and what they will be working on.

A Lytro representative was not immediately available for comment.

Go deeper

Updated 1 hour ago - Politics & Policy

Bipartisan tributes flood in for "giant of the Senate" Bob Dole

Then-Vice President Joe Biden and former Sen. Bob Dole at an event put on by the World Food Program where he was awarded the first “McGovern-Dole Leadership Award” in December 2013. Photo: Douglas Graham/CQ Roll Call

Republican and Democratic politicians, including former Senate colleagues, are sharing condolences and memories commemorating the life of Bob Dole, who passed away at 98 on Sunday morning.

The big picture: Dole, the Republican presidential nominee in 1996, was the longest serving Republican leader in the Senate until 2018, when current Senate Minority Leader Mitch McConnell surpassed his record.

Former Sen. David Perdue to launch bid for Georgia governor

Photo: Megan Varner/Getty Images

Former Senator David Perdue (R) plans to announce a campaign against Georgia's incumbent Republican Gov. Brian Kemp Monday, according to a source familiar with Perdue's thinking.

Why it matters: Perdue's challenge to his former ally Kemp sets up an unprecedented "scorched earth" battle between Georgia Republicans fueled by former President Donald Trump, in the battleground state. The news was first reported by Politico.

Former Sen. Bob Dole dies

Former Sen. Bob Dole in 2019. Photo: Tom Brenner/Getty Images

Former Kansas Sen. Bob Dole passed away Sunday morning at the age of 98, the Elizabeth Dole Foundation announced in a statement.

Driving the news: Dole, a revered figure in U.S. politics and the Republican presidential nominee in 1996, served in the Senate for 27 years, including 11 years as GOP leader. Earlier this year he revealed he had been diagnosed with stage 4 lung cancer.

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