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Weed bubble bath and body lotion for sale in Los Angeles. Photo: Robyn Beck/AFP/Getty

We previously reported that big alcohol companies are hedging against a global decline in the booze industry by partnering with cannabis firms for weed-infused drinks.

But, but, but: Beverages aren't the only status quo that legal weed is challenging. Food, fashion, beauty and even paper are seeing cannabis rivals.

The big picture: The global legal marijuana industry is projected to top $20 billion by 2025, writes market research firm CB Insights. And that has unleashed a slew of potential disruptors:

  • Beauty and wellness products are incorporating cannabinoid oil, known to reduce post-exercise inflammation and general anxiety. Movie stars already work cannabis-infused lotion into their feet as prep for long red carpet walks in high heels.
  • Clothing and paper companies will use start to use hemp in the pursuit of sustainability.
  • Cannabis snack-making is becoming a thing, including chocolate cupcakes and potato chips.

Smaller banks are preparing to finance this activity — a move bigger banks might avoid due to risk.

Go deeper

Off the Rails

Episode 7: Trump turns on Pence

Photo illustration: Eniola Odetunde/Axios. Photos: Elijah Nouvelage, Alex Wong/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. Axios takes you inside the collapse of a president with a special series.

Episode 7: Trump turns on Pence. Trump believes the vice president can solve all his problems by simply refusing to certify the Electoral College results. It's a simple test of loyalty: Trump or the U.S. Constitution.

"The end is coming, Donald."

The male voice in the TV ad boomed through the White House residence during "Fox & Friends" commercial breaks. Over and over and over. "The end is coming, Donald. ... On Jan. 6, Mike Pence will put the nail in your political coffin."

Big Tech's post-riot reckoning

Photo illustration: Sarah Grillo/Axios. Photo: Tasos Katopodis/Getty Images

The Capitol insurrection means the anti-tech talk in Washington is more likely to lead to action, since it's ever clearer that the attack was planned, at least in part, on social media.

Why it matters: The big platforms may have hoped they'd move to D.C.'s back burner, with the Hill focused on the Biden agenda and the pandemic out of control. But now, there'll be no escaping harsh scrutiny.

22 mins ago - Technology

Why domestic terrorists are so hard to police online

Illustration: Eniola Odetunde/Axios

Domestic terrorism has proven to be more difficult for Big Tech companies to police online than foreign terrorism.

The big picture: That's largely because the politics are harder. There's more unity around the need to go after foreign extremists than domestic ones — and less danger of overreaching and provoking a backlash.