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Kylie Jenner at the 2018 Met Gala. Photo: Sean Zanni/Patrick McMullan via Getty Images

Forbes recently profiled Kylie Jenner, who turns 21 in August, and detailed how she leveraged her fame and social media influence to build her company, Kylie Cosmetics, now worth $800 million, in just three years.

The bottom line: Jenner, the youngest member of the famous Kardashian-Jenner clan, is on track to be the youngest self-made billionaire in history.

By the numbers: "Kylie Cosmetics launched two years ago with a $29 'lip kit' consisting of a matching set of lipstick and lip liner, and has sold more than $630 million worth of makeup since, including an estimated $330 million in 2017."

  • Using a conservative estimate, "Forbes values her company, which has since added other cosmetics like eye shadow and concealer, at nearly $800 million. Jenner owns 100% of it."
  • "Add to that the millions she's earned from TV programs and endorsing products like Puma shoes and PacSun clothing, and $60 million in estimated after-tax dividends she's taken from her company, and she's conservatively worth $900 million..."
  • Her famous sister, Kim Kardashian West — who has recently been in the spotlight for successfully lobbying Trump for Alice Marie Johnson's clemency — is worth $350 million.

How she did it: "Social media is an amazing platform," Jenner told Forbes. "I have such easy access to my fans and my customers."

  • "Her near-billion-dollar empire consists of just seven full-time and five part-time employees."
    • Manufacturing and packaging is outsourced to Seed Beauty.
    • Sales and fulfillment is outsourced to the online outlet Shopify.
    • Finance and PR is handled by her mother and manager, Kris Jenner.
  • "And because of those minuscule overhead and marketing costs, the profits are outsize and go right into Jenner's pocket ... As ultralight startups go, Jenner's operation is essentially air."

Go deeper

Latinas head for the federal bench

Photo illustration: Annelise Capossela. Photos: Tom Williams, Caroline Brehman/CQ-Roll Call, Inc via Getty Images

A number of Latina judges recently have been nominated to U.S. federal courts, which for many years saw few Hispanics and Afro-Latinos on their benches.

Why it matters: Decisions made in courtrooms can affect people in ways large and small, with cases on voting rights, abortion, healthcare and more playing out in courts across the country.

Updated 3 hours ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: Americans shrug off Omicron, Axios-Ipsos poll finds — CDC director says number of U.S. Omicron cases "likely to rise."
  2. Vaccines: Omicron gives a shot to boosters — U.S. announces $400M for global COVID vaccine distribution — Vaccine mandates lose steam in the U.S. while Europe doubles down.
  3. States: Gov. Hochul will order some NY hospitals to halt elective surgeries — Nevada to impose insurance surcharge on unvaccinated state workers.
  4. World: EU drug regulator backs mixing COVID vaccines — Poor global equity likely in COVID pill access — CDC raises travel advisories for France, Portugal to highest level amid COVID surge.
  5. Variant tracker: Where different strains are spreading.

Mark Meadows will stop cooperating with Jan. 6 panel, attorney says

Photo: Chris Kleponis/Polaris/Bloomberg via Getty Images

Former White House chief of staff Mark Meadows will no longer cooperate with the House select committee investigating the Jan. 6 Capitol insurrection, his attorney told Fox News Tuesday.

Why it matters: Meadows, who failed to appear before the panel last month, is believed to have insight into former President Trump's role in efforts to stop the certification of President Biden's election win.