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Kylie Jenner at the 2018 Met Gala. Photo: Sean Zanni/Patrick McMullan via Getty Images

Forbes recently profiled Kylie Jenner, who turns 21 in August, and detailed how she leveraged her fame and social media influence to build her company, Kylie Cosmetics, now worth $800 million, in just three years.

The bottom line: Jenner, the youngest member of the famous Kardashian-Jenner clan, is on track to be the youngest self-made billionaire in history.

By the numbers: "Kylie Cosmetics launched two years ago with a $29 'lip kit' consisting of a matching set of lipstick and lip liner, and has sold more than $630 million worth of makeup since, including an estimated $330 million in 2017."

  • Using a conservative estimate, "Forbes values her company, which has since added other cosmetics like eye shadow and concealer, at nearly $800 million. Jenner owns 100% of it."
  • "Add to that the millions she's earned from TV programs and endorsing products like Puma shoes and PacSun clothing, and $60 million in estimated after-tax dividends she's taken from her company, and she's conservatively worth $900 million..."
  • Her famous sister, Kim Kardashian West — who has recently been in the spotlight for successfully lobbying Trump for Alice Marie Johnson's clemency — is worth $350 million.

How she did it: "Social media is an amazing platform," Jenner told Forbes. "I have such easy access to my fans and my customers."

  • "Her near-billion-dollar empire consists of just seven full-time and five part-time employees."
    • Manufacturing and packaging is outsourced to Seed Beauty.
    • Sales and fulfillment is outsourced to the online outlet Shopify.
    • Finance and PR is handled by her mother and manager, Kris Jenner.
  • "And because of those minuscule overhead and marketing costs, the profits are outsize and go right into Jenner's pocket ... As ultralight startups go, Jenner's operation is essentially air."

Go deeper

House passes sweeping election and anti-corruption bill

Photo: Win McNamee via Getty Images

The House voted 220-210Wednesday to pass Democrats' expansive election and anti-corruption bill.

Why it matters: Expanding voting access has been a top priority for Democrats for years, but the House passage of the For the People Act (H.R. 1) comes as states across the country consider legislation to rollback voting access in the aftermath of former President Trump's loss.

Updated 4 hours ago - Politics & Policy

House passes George Floyd Justice in Policing Act

Photo: Stephen Maturen via Getty Images

The House voted 220 to 212 on Wednesday evening to pass a policing bill named for George Floyd, the Black man whose death in Minneapolis last year led to nationwide protests against police brutality and racial injustice.

Why it matters: The legislation overhauls qualified immunity for police officers, bans chokeholds at the federal level, prohibits no-knock warrants in federal drug cases and outlaws racial profiling.

6 hours ago - Politics & Policy

Senate Republicans plan to exact pain before COVID relief vote

Sen. Ron Johnson. Photo: Stefani Reynolds/Bloomberg via Getty Images

Republicans are demanding a full, 600-page bill reading — and painful, multi-hour "vote-a-rama" — as Democrats forge ahead with their plan to pass President Biden's $1.9 trillion COVID-19 relief package.

Why it matters: The procedural war is aimed at forcing Democrats to defend several parts the GOP considers unnecessary and partisan. While the process won't substantially impact the final version of the mammoth bill, it'll provide plenty of ammunition for future campaign messaging.