Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Photo: Angus Mordant/Bloomberg via Getty Images
Knowing someone who has been vaccinated, and seeing that the vaccine does not produce any significant adverse effects, is emerging as the leading reason people are willing to get vaccinated themselves.
Why it matters: This means vaccine hesitancy should diminish naturally as more people are vaccinated.
By the numbers: 41% of Americans say they know someone who’s been vaccinated, and more than half of that group — 52% — say they’ll get vaccinated themselves “as soon as they can.”
- Among people who don’t know anyone who’s gotten the vaccine so far, just 37% say they plan to get it as soon as possible.
What’s next: As broader uptake chips away at vaccine hesitancy, targeted persuasion campaigns can focus on the groups where vaccine hesitancy is likely to be the most persistent, including among Black and rural Americans.
- And that additional outreach may be necessary — so far, high-risk and high-hesitancy groups are trailing in exposure to the vaccine.
- In our KFF survey, 51% of white adults said they’ve either been vaccinated or know someone who has, compared to just 38% for Black Americans and 37% for Latinos.
- Similarly, people with incomes over $90,000 per year were twice as likely as those with incomes below $40,000 to say they’ve been vaccinated or know someone who has.