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Juul hits a $10 billion valuation faster than Facebook

Man smoking Juul
Photo: Eva Hambach/AFP/Getty Images

Juul, the dominant e-cigarette manufacturer, reached a $10 billion valuation just seven months after its first VC investment. That's four times faster than Facebook reached the $10 billion mark, according to Yahoo Finance.

Yes, but: Juul's value could take a significant hit if and when the Food and Drug Administration cracks down on flavored vaping products and/or online sales.

  • High schoolers' use of e-cigarettes has jumped by 75% in the last year, according to preliminary data from the Centers for Disease Control and Prevention.
  • As the dominant e-cigarette manufacturer, Juul is profiting from at least some of that increase.