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President Biden, Vice President Harris, Senate Majority Leader Schumer and Speaker Pelosi on Friday, after a Rose Garden celebration of the American Rescue Plan. Photo: Alex Wong/Getty Images

All the muscles of the Democratic Party are engaged in selling President Biden's COVID-19 relief bill just days after it was signed, with Democrats treating the $1.9 trillion package like a candidate.

Why it matters: The efforts underscore how closely Biden himself — and the broader Democratic machine — have tied the popularity of his first major piece of legislation to the success and ultimate survival of his presidency.

White House political director Emmy Ruiz said she viewed the effort as "very similar to campaign work," with the administration "taking the story to places that have been most impacted."

  • She singled out Nevada, a state where COVID has hammered the massive tourism and hospitality industries.
  • She says the White House, and likely the president himself, will take the campaign into "deep red" Trump country.

The three major Democratic campaign committees — the DNC, DSCC and DCCC — are running ads promoting the American Rescue Plan.

  • The DNC will run TV ads in at least eight battleground states: Arizona, Florida, Georgia, Michigan, North Carolina, Wisconsin, Nevada and Pennsylvania.
  • The Democratic Congressional Campaign Committee is running digital ads in swing districts to protect vulnerable House Democrats.
  • The Democratic Senatorial Campaign Committee is already running digital ads targeting two Republican senators for voting against the $1.9 trillion bill: Ron Johnson of Wisconsin and Marco Rubio of Florida.

The big picture: Outside groups are allocating millions of dollars to run ads across swing states and competitive districts, according to a Democratic strategist tracking the efforts.

  • The nonprofit House Majority Forward plans to launch a $1.4 million ad campaign this week to "bolster nine vulnerable House Democrats who backed the COVID relief package."
  • Priorities USA plans to run a "two-year, multimillion-dollar campaign" targeting new Democratic voters who turned out in 2020, swing voters who switched from Trump to Biden, and voters vulnerable to social media misinformation. The first ads — "Help is on the Way" and "Jumpstart" — will run in Arizona, Florida, Georgia, Nevada, Pennsylvania and Wisconsin.
  • Protect Our Care is running digital ads across 30 congressional districts in 19 states.
  • The pro-Biden super PAC Unite the Country has launched "a seven-figure TV and digital ad campaign in the battleground states of Wisconsin, Pennsylvania, Michigan, Arizona and Georgia."

Go deeper

1 hour ago - Sports

Gonzaga University revokes NBA great John Stockton's tickets over mask stance

Former Utah Jazz player John Stockton during a 2017 press conference in Salt Lake City. Photo: Melissa Majchrzak/NBAE via Getty Images

Gonzaga University suspended the season tickets of notable alumni John Stockton after the NBA Hall of Famer failed to comply with the school's basketball games mask mandate, the Spokesman-Review first reported.

Driving the news: "Basically, it came down to, they were asking me to wear a mask to the games and being a public figure, someone a little bit more visible, I stuck out in the crowd a little bit," the former Utah Jazz point guard told the outlet in an interview Saturday.

Updated 3 hours ago - World

State Department orders evacuation of U.S. diplomats' families from Ukraine

From left, undersecretary for political affairs Victoria Nuland, Secretary of State Antony Blinken and U.S. chargés d'affaires in Ukraine Kristina Kvien during a meeting with Ukrainian Prime Minister Denys Shmyhal in Kyiv. Photo: Yevhen Liubimov/ Ukrinform/Barcroft Media via Getty Images

The State Department will begin evacuating families and nonessential staff from the U.S. Embassy in Kyiv this week, according to a travel advisory published Sunday evening.

Why it matters: The move underscores U.S. fears that a Russian invasion could destabilize Ukraine and threaten the embassy's ability to assist Americans.

Perfect storm brewing for extreme politicians

Data: Axios research; Table: Jacque Schrag/Axios

Redistricting and a flood of departing incumbents are paving the way for more extreme candidates in this year's midterm elections.

Driving the news: At least 19 House districts in 12 states are primed to attract such candidates — hard partisans running in strongly partisan districts — according to an Axios analysis of districts as measured by the Cook Political Report's Partisan Voter Index (PVI).