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President Biden, Vice President Harris, Senate Majority Leader Schumer and Speaker Pelosi on Friday, after a Rose Garden celebration of the American Rescue Plan. Photo: Alex Wong/Getty Images

All the muscles of the Democratic Party are engaged in selling President Biden's COVID-19 relief bill just days after it was signed, with Democrats treating the $1.9 trillion package like a candidate.

Why it matters: The efforts underscore how closely Biden himself — and the broader Democratic machine — have tied the popularity of his first major piece of legislation to the success and ultimate survival of his presidency.

White House political director Emmy Ruiz said she viewed the effort as "very similar to campaign work," with the administration "taking the story to places that have been most impacted."

  • She singled out Nevada, a state where COVID has hammered the massive tourism and hospitality industries.
  • She says the White House, and likely the president himself, will take the campaign into "deep red" Trump country.

The three major Democratic campaign committees — the DNC, DSCC and DCCC — are running ads promoting the American Rescue Plan.

  • The DNC will run TV ads in at least eight battleground states: Arizona, Florida, Georgia, Michigan, North Carolina, Wisconsin, Nevada and Pennsylvania.
  • The Democratic Congressional Campaign Committee is running digital ads in swing districts to protect vulnerable House Democrats.
  • The Democratic Senatorial Campaign Committee is already running digital ads targeting two Republican senators for voting against the $1.9 trillion bill: Ron Johnson of Wisconsin and Marco Rubio of Florida.

The big picture: Outside groups are allocating millions of dollars to run ads across swing states and competitive districts, according to a Democratic strategist tracking the efforts.

  • The nonprofit House Majority Forward plans to launch a $1.4 million ad campaign this week to "bolster nine vulnerable House Democrats who backed the COVID relief package."
  • Priorities USA plans to run a "two-year, multimillion-dollar campaign" targeting new Democratic voters who turned out in 2020, swing voters who switched from Trump to Biden, and voters vulnerable to social media misinformation. The first ads — "Help is on the Way" and "Jumpstart" — will run in Arizona, Florida, Georgia, Nevada, Pennsylvania and Wisconsin.
  • Protect Our Care is running digital ads across 30 congressional districts in 19 states.
  • The pro-Biden super PAC Unite the Country has launched "a seven-figure TV and digital ad campaign in the battleground states of Wisconsin, Pennsylvania, Michigan, Arizona and Georgia."

Go deeper

Bernie Sanders: U.S. must recognize that "Palestinian rights matter"

Sen. Bernie Sanders. Photo: Stefani Reynolds via Getty Images

The United States must encourage an immediate cease-fire in the Middle East and adopt an "evenhanded approach" that recognizes Palestinians and Israelis have a right to "live in peace and security," Sen. Bernie Sanders (D-Vt.) wrote in a New York Times opinion on Friday.

Driving the news: Violence escalated this week after Israelis intensified efforts to evict Palestinians from their homes in Jerusalem. Hamas fired rockets and Israel massed troops, leaving more than 125 Palestinians and seven people in Israel dead.

2 hours ago - Technology

Exclusive: Uber makes new hire, launches anti-racism campaigns

Illustration: Aïda Amer/Axios

Eager to show progress on the pledge to make its platform and business anti-racist, Uber on Friday announced new anti-racism driver and rider campaigns, as well as fresh internal hiring practices, Axios was first to report.

Why it matters: Uber is one of the biggest ride hailing companies in the world. Its decisions impact the millions that use the platform, where drivers and riders alike say they have experienced racism.

Ex-Gaetz associate admits to sex trafficking, will cooperate with federal prosecutors

Rep. Matt Gaetz (R-Fl) speaks during the "Save America Summit" at the Trump National Doral golf resort on April 09, 2021 in Doral, Florida. Photo: Joe Raedle/Staff via Getty Images

Joel Greenberg, a former associate of Rep. Matt Gaetz (R-Fla.), has agreed to cooperate with federal investigators and admitted to a variety of federal charges including sex trafficking a minor, the New York Times reported Friday citing court papers.

Why it matters: Investigators believe Greenberg introduced women to Gaetz for paid sex and are looking into the Florida congressman's alleged sexual relationship with a 17-year-old girl. Greenberg could be a key witness as federal prosecutors decide whether to charge Gaetz.