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Why it's so hard to market marijuana

A neon sign advertising marijuana
Illustration: Lazaro Gamio/Axios

The marijuana industry is booming, but it's hard for pot growers and sellers to advertise and promote their products.

Why it matters: Most media industries don’t accept weed ads, or have rules that make it nearly impossible to place them. These challenges, combined with the changing politics around pot, are hindering marijuana marketers.