Stories

It's 2017 and Amazon wants big brands to sell directly online

Elaine Thompson / AP

Amazon is trying to convince big brands like General Mills and Mondelez to start shipping products directly to online shoppers rather than selling to chains like Wal-Mart, Target and Costco, reports Bloomberg.

Why this matters: This would substantially change how these brands package and promote products, since they'll be purchased directly instead of spotted in a store aisle.