Sara Fischer May 23, 2017
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Instagram vs. Snapchat: Competition drags on


Snapchat announced today it's allowing users to create their own Stories and select who can contribute to and view them — and they can even use geofencing to designate certain locations where users can upload their content to the Story. This allows users to create custom audiences for these Stories, which the company suggests using for birthday parties, weddings, etc. The custom Story disappears if no one has contributed to it in the past 24 hours.

On the same day, Instagram announced it's adding location-based stories that will appear at the top of your feed, similar to a feature Snapchat launched years ago. Different from Snapchat, Instagram also announced the ability to search for stories by hashtag.