Apr 26, 2017

Instagram growth explodes

Go deeper

Soccer stars score big with Instagram

Data: Hookit; Chart: Danielle Alberti/Axios

Portuguese soccer star Cristiano Ronaldo is the highest paid athlete on Instagram, according to a study by analytics company HooperHQ, raking in more than twice what he earns from his contract with Juventus.

The big picture: The power of social media not only highlights soccer’s global reach, but also provides top athletes with another revenue stream in a sport where a single injury can end a career. In 2019, 49 sponsored Instagram posts earned Ronaldo $47.8 million, about $14.7 million more than he's paid by Juventus.

Go deeperArrowDec 26, 2019

The dangerous side of limiting Twitter replies

Illustration: Lazaro Gamio/Axios

Twitter's plan to allow users to control who can reply to their posts, announced Wednesday, is largely welcome news for those who are routinely harassed on the service — including many people of color, women, LGBTQ+ folks and other groups often targeted by online mobs.

Why it matters: It could create an even riper environment for misinformation — especially when combined with Twitter's policy of allowing elected officials' tweets to stand, even when they violate the rules that apply to other users.

Go deeperArrowJan 9, 2020

HBO Max will lean into mobile viewing

Photo: Consumer Technology Association

The HBO Max team is looking at ways to make the streaming service more mobile-friendly than some of its subscription video competitors.

Why it matters: If AT&T can build an app that can successfully leans into mobile, it may be able to capture an audience that Netflix and Hulu have intentionally been less focused on, at least to date.

Go deeperArrowJan 14, 2020