If you're not a teen with an Instagram account, you may not know that a stock photo of an egg recently received the most-ever likes on the platform.
Why it matters: That virtual egg may be worth $10 million. That's what Nik Sharma, an executive at VaynerMedia, tells The Atlantic's Taylor Lorenz. The anonymous Instagram account has been posting images of the egg with spidering cracks, suggesting that it will soon break open. And brands, nonprofits and even political campaigns are jockeying for the privilege to hatch from the viral egg.