Photo: Chesnot/Getty Images

If you're not a teen with an Instagram account, you may not know that a stock photo of an egg recently received the most-ever likes on the platform.

Why it matters: That virtual egg may be worth $10 million. That's what Nik Sharma, an executive at VaynerMedia, tells The Atlantic's Taylor Lorenz. The anonymous Instagram account has been posting images of the egg with spidering cracks, suggesting that it will soon break open. And brands, nonprofits and even political campaigns are jockeying for the privilege to hatch from the viral egg.

The egg is already making overtures.

  • Jerry Media, the beleaguered marketing agency behind the nuclear meltdown that was the Fyre Festival, last week approached Need to Impeach — Tom Steyer's pro-impeachment non-profit — with an offer.
  • The proposal: The egg would crack open to reveal President Trump doing a chicken dance along with the words "Impeach Trump."
  • The nonprofit passed. The sum was not disclosed.

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Updated 17 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 4:30 p.m. ET: 20,724,799 — Total deaths: 751,399— Total recoveries: 12,873,188Map.
  2. U.S.: Total confirmed cases as of 4:30 p.m. ET: 5,234,800 — Total deaths: 166,750 — Total recoveries: 1,755,225 — Total tests: 63,731,305Map.
  3. Politics: House Democrats to investigate scientist leading "Operation Warp Speed" vaccine projectMcConnell announces Senate will not hold votes until Sept. 8 unless stimulus deal is reached.
  4. 2020: Biden calls for 3-month national mask mandateBiden and Harris to receive coronavirus briefings 4 times a week.
  5. States: Georgia Gov. Brian Kemp to drop lawsuit over Atlanta's mask mandate.
  6. Business: Why the CARES Act makes 2020 the best year for companies to lose money.
  7. Public health: Cases are falling, but don't get too comfortable.

Axios-SurveyMonkey poll: Harris boosting Biden ticket with key voters

Data: SurveyMonkey poll of 2,847 U.S. adults conducted Aug. 11–12, 2020 with ±3% margin of error; Chart: Naema Ahmed/Axios

Kamala Harris is accomplishing what Joe Biden's campaign hoped she would in her first two days as his running mate — doing no harm, while exciting parts of the base with whom Biden needs the most help.

The big picture: Black women especially, but also Black men, Hispanics and Democrats and independents across the board say they are more likely to vote for Biden with Harris on the ticket, according to a new Axios-SurveyMonkey poll.

49 mins ago - Technology

Epic sues Apple over developer tax as Fortnite is pulled from App Store

Illustration: Sarah Grillo/Axios

Fortnite maker Epic Games on Thursday escalated its battle over Apple's App Store tactics, suing the tech giant over antitrust claims while also baiting Apple into dropping Fortnite from the App Store.

The big picture: Epic is just one of several developers clashing with Apple. They argue the company harms competition by taking a cut of up to 30% on in-app purchases and subscriptions and blocking most developers from getting around the tax by charging their users directly.