Photo: Chesnot/Getty Images

If you're not a teen with an Instagram account, you may not know that a stock photo of an egg recently received the most-ever likes on the platform.

Why it matters: That virtual egg may be worth $10 million. That's what Nik Sharma, an executive at VaynerMedia, tells The Atlantic's Taylor Lorenz. The anonymous Instagram account has been posting images of the egg with spidering cracks, suggesting that it will soon break open. And brands, nonprofits and even political campaigns are jockeying for the privilege to hatch from the viral egg.

The egg is already making overtures.

  • Jerry Media, the beleaguered marketing agency behind the nuclear meltdown that was the Fyre Festival, last week approached Need to Impeach — Tom Steyer's pro-impeachment non-profit — with an offer.
  • The proposal: The egg would crack open to reveal President Trump doing a chicken dance along with the words "Impeach Trump."
  • The nonprofit passed. The sum was not disclosed.

Go deeper

Obama: The rest of us have to live with the consequences of what Trump's done

Photo: Joe Raedle/Getty Images

Campaigning for Joe Biden at a car rally in Miami on Saturday, Barack Obama railed against President Trump's response to the coronavirus pandemic, saying "the rest of us have to live with the consequences of what he's done."

Driving the news: With less than two weeks before the election, the Biden campaign is drawing on the former president's popularity with Democrats to drive turnout and motivate voters.

Murkowski says she'll vote to confirm Amy Coney Barrett to Supreme Court

Sen. Lisa Murkowski. Photo: Alex Edelman/AFP via Getty Images

Sen. Lisa Murkowski (R-Alaska) said Saturday that she'll vote to confirm Judge Amy Coney Barrett to the Supreme Court on Monday, despite her opposition to the process that's recently transpired.

The big picture: Murkowski's decision leaves Sen. Susan Collins (R-Maine) as the only Republican expected to vote against Barrett.

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