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In the next few weeks, Instagram will stop allowing influencers to promote tobacco, weapons or vaping products in branded posts, it announced in a blog post on Wednesday.

Why it matters: It's the first time the photo app is establishing boundaries for influencer sponsored content.

Facebook policies prohibited ads for weapons, tobacco and vaping products on its feeds, and until now, Instagram allowed private users to post paid promotions of these products without the oversight of Facebook's ad-buying system.

  • "Instagram reaches a younger demographic, which may be more easily swayed by ads from the famous users of the platform," per Bloomberg.
  • Facebook tells CNBC that the company is building tools to help content creators comply with new policies, like the ability to restrict which users can see their content based on age.

What's next: Starting next year, Instagram will restrict the audience for influencer ads involving alcohol and dietary supplements.

Go deeper: Celebrities and social media influencers are bucking the retail

Go deeper

44 mins ago - World

India sets new COVID world record as oxygen demand jumps seven-fold

COVID-19 patients being treated with free oxygen at a makeshift clinic in Indirapuram, Uttar Pradesh, India. Photo: Rebecca Conway/Getty Images

India has seen demand for oxygen jump "seven-fold" as the country set a new world record for daily COVID-19 cases on Thursday, per AP.

By the numbers: India's health ministry reported 412,262 new infections, taking the official tally past 21 million, and 3,980 deaths from the coronavirus in the past 24 hours. The official death toll now stands at 230,168. The actual numbers are believed to be much higher.

3 hours ago - World

U.K. sends patrol ships to British island amid fishing dispute with France

The HMS Tamar, one of the two ships deployed to Jersey. Photo: Finnbarr Webster/Getty Images

The United Kingdom's government announced Wednesday it has deployed two Royal Navy patrol vessels to the island of Jersey "as a precautionary measure," as tensions over fishing rights escalate with France.

Why it matters: British Prime Minister Boris Johnson said in a statement the government took the action to protect Jersey against potential threats of "a blockade" of French fishing boats at the island, which is off the coast of northwest France.

Social media's "in-kind contribution to Biden"

Photo illustration: Annelise Capossela/Axios. Photo: Mark Wilson/Getty Images

Facebook's continued suspension of Donald Trump's account extends the silencing of Joe Biden's most potent critic — and the current president's control over the national political narrative into his second 100 days.

Why it matters: Biden has been able to successfully focus on COVID-19 relief, his infrastructure plan and fielding his new administration, in part, because Trump hasn't been able to shake his social media muzzle and bray about the migration crisis or any White House misstep.