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Axios' Sara Fischer with Snapchat's Peter Hamby. Photo: Chuck Kennedy

Axios' Sara Fischer put the future of media on the hot seat at Axios' Future of Media event Tuesday evening in D.C., which highlighted insights from Axios' Co-Founder & CEO Jim VandeHei and experts at Snapchat, Edelman, and Goldman Sachs. To kick it off, VandeHei pointed out that "all of our minds are cluttered…to punch through you need something sharp and clear. That's what we tell advertisers" at Axios.

What separates Snapchat from other platforms is that "we have hired journalists" to "add context to" the content on Snapchat to "curate" the video and content, Snapchat's Peter Hamby, the host of Good Luck America, said. He added "most video content on your phones is just repurposed from television."

Dealing with Trump: Laura Gentles, Executive Vice President and Group Head and Client Relationship Manager said, "we always have to think strategically about ways to avoid the spotlight" for clients at Edelman, citing an example of how employees have had to advise clients on how to deal with when Trump tweets at them.

The most surprising media trend to Liz Bowyer, Global Co-Head of Brand & Content Strategy at Goldman Sachs, is how podcasts have taken off. "That people still want to be informed, that they're willing to engage in content in long form, it's not just quick, snappable" content is a surprise.

"The pendulum swinging against social platforms," like Facebook, is the media trend that's caught VandeHei most off guard. "You basically went from an era where we all were gaga about people having massive controls over…our data…That has swung back."

One of Sara Fischer's speed round questions for each panelist: The future of media is…

  • VandeHei: "a hell of a lot different than it is today"
  • Hamby: "vertical video"
  • Gentles: "audience"
  • Bowyer: "hopeful. I think it's been incredibly messy…it's been the wild west of content. We're at an inflection point."

Go deeper

Federal court blocks Biden's vaccine mandate for health workers in 10 states

President Biden delivers remarks on the Omicron COVID-19 variant following a meeting with his COVID-19 response team. Photo: Anna Moneymaker via Getty Images

A federal court in Missouri has blocked the Biden administration from enforcing a coronavirus vaccine mandate for health care workers at federally-funded facilities in 10 states.

Why it matters: Monday's decision is the first victory for opponents of the rule, which requires health care workers to get vaccinated by Jan. 4, 2022. The case is one of four lawsuits challenging the Centers for Medicare & Medicaid Services' (CMS) rule and argues that the mandate will exacerbate staffing shortages.

Twitter's next act

Illustration: Annelise Capossela/Axios

Twitter co-founder and CEO Jack Dorsey is exiting the company he helped build at a time when its future has never been so uncertain.

Why it matters: The person who controls Twitter controls the de facto public square — with implications for politics, media and free speech.

28 mins ago - Health

CDC strengthens COVID booster recommendation

Rochelle Walensky. Photo: Chip Somodevilla/Getty Images

The Centers for Disease Control and Prevention (CDC) on Monday strengthened its previous recommendation for booster shots, saying that everyone 18 and older "should" receive a booster dose.

Why it matters: Last month, CDC director Rochelle Walensky accepted a key advisory committee's recommendation that adults "may" get the shot. The slight, but strengthened, change in wording comes amid the emergence of the Omicron coronavirus variant.