Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Axios' Sara Fischer with Snapchat's Peter Hamby. Photo: Chuck Kennedy

Axios' Sara Fischer put the future of media on the hot seat at Axios' Future of Media event Tuesday evening in D.C., which highlighted insights from Axios' Co-Founder & CEO Jim VandeHei and experts at Snapchat, Edelman, and Goldman Sachs. To kick it off, VandeHei pointed out that "all of our minds are cluttered…to punch through you need something sharp and clear. That's what we tell advertisers" at Axios.

What separates Snapchat from other platforms is that "we have hired journalists" to "add context to" the content on Snapchat to "curate" the video and content, Snapchat's Peter Hamby, the host of Good Luck America, said. He added "most video content on your phones is just repurposed from television."

Dealing with Trump: Laura Gentles, Executive Vice President and Group Head and Client Relationship Manager said, "we always have to think strategically about ways to avoid the spotlight" for clients at Edelman, citing an example of how employees have had to advise clients on how to deal with when Trump tweets at them.

The most surprising media trend to Liz Bowyer, Global Co-Head of Brand & Content Strategy at Goldman Sachs, is how podcasts have taken off. "That people still want to be informed, that they're willing to engage in content in long form, it's not just quick, snappable" content is a surprise.

"The pendulum swinging against social platforms," like Facebook, is the media trend that's caught VandeHei most off guard. "You basically went from an era where we all were gaga about people having massive controls over…our data…That has swung back."

One of Sara Fischer's speed round questions for each panelist: The future of media is…

  • VandeHei: "a hell of a lot different than it is today"
  • Hamby: "vertical video"
  • Gentles: "audience"
  • Bowyer: "hopeful. I think it's been incredibly messy…it's been the wild west of content. We're at an inflection point."

Go deeper

51 mins ago - Axios on HBO

Preview: "Axios on HBO" interviews White House Senior Advisor Cedric Richmond

On the next episode of "Axios on HBO," Axios co-founder Mike Allen interviews White House Senior Advisor Cedric Richmond.

  • Catch the full interview and much more on Sunday, February 28 at 6 pm. ET/PT on all HBO platforms.
2 hours ago - World

Italy tightens COVID restrictions as experts warn of growing prevalence of variants

Health workers prepare vaccine doses in Iseo, Italy. Photo: Stefano Nicoli/NurPhoto via Getty Images

Italy on Saturday announced it was tightening restrictions in five of the country's 20 regions in an effort curb the spread of the coronavirus.

Driving the news: The announcement comes as health experts and scientists warn of the more transmissible coronavirus variants, per Reuters.

3 hours ago - Health

Health care in the New Washington

Illustration: Sarah Grillo/Axios

As America emerges from the pandemic, here's a special Axios AM Deep Dive on the Biden administration's health care agenda.