Jun 10, 2019

The Impossible Whopper arrives in the Bay Area

Impossible Foods is dramatically expanding its Bay Area presence Monday with 111 Burger King restaurants in the greater San Francisco Bay Area beginning to offer a Whopper using the meat alternative.

The big picture: It's part of a rolling introduction of the Impossible Whopper as the Redwood City, Calif.-based company aims to expand to Burger Kings nationwide by the end of the year, without leaving its current restaurant customers short.

  • "It's great progress," Impossible Foods CEO Pat Brown told Axios, but quickly added: "We’re a tiny, tiny fraction of the way on our mission. We have to double in size every year for the next 15 years to achieve our mission."

Why it matters: Impossible Foods and rivals like Beyond Meat have managed to generate interest and demand for plant-based meat alternatives. Now they have to show they can satisfy those customers, in all senses of the word.

What's next: The company still hopes to have its first retail products in grocery stores by the end of this year, provided it can meet demand from Burger King and its other restaurant customers.

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Illustration: Aïda Amer/Axios

Four months ago, on the very same weekend, Eliud Kipchoge became the first human to run a marathon in under two hours, and fellow Kenyan Brigid Kosgei shattered the women's marathon record.

Why it matters: Kipchoge and Kosgei were both wearing Nike's controversial Vaporfly sneakers, which many believed would be banned because of the performance boost provided by a carbon-fiber plate in the midsole that acted as a spring and saved the runner energy.

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Economists are rethinking projections about the broader economic consequences of the coronavirus outbreak after a surge of diagnoses and deaths outside Asia and an announcement from a top CDC official that Americans should be prepared for the virus to spread here.

What's happening: The coronavirus quickly went from an also-ran concern to the most talked-about issue at the National Association for Business Economics policy conference in Washington, D.C.

Tech can't remember what to do in a down market

Illustration: Rebecca Zisser/Axios

Wall Street's two-day-old coronavirus crash is a wakeup alarm for Silicon Valley.

The big picture: Tech has been booming for so long the industry barely remembers what a down market feels like — and most companies are ill-prepared for one.