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Impossible Foods is dramatically expanding its Bay Area presence Monday with 111 Burger King restaurants in the greater San Francisco Bay Area beginning to offer a Whopper using the meat alternative.

The big picture: It's part of a rolling introduction of the Impossible Whopper as the Redwood City, Calif.-based company aims to expand to Burger Kings nationwide by the end of the year, without leaving its current restaurant customers short.

  • "It's great progress," Impossible Foods CEO Pat Brown told Axios, but quickly added: "We’re a tiny, tiny fraction of the way on our mission. We have to double in size every year for the next 15 years to achieve our mission."

Why it matters: Impossible Foods and rivals like Beyond Meat have managed to generate interest and demand for plant-based meat alternatives. Now they have to show they can satisfy those customers, in all senses of the word.

What's next: The company still hopes to have its first retail products in grocery stores by the end of this year, provided it can meet demand from Burger King and its other restaurant customers.

Go deeper:

Go deeper

4 hours ago - World

Biden seeks to reboot U.S. sanctions policy

Sanctions increased under Obama and dramatically under Trump. Photo: Tom Williams/CQ Roll Call

The Biden administration is rethinking the U.S. approach to sanctions after four years of Donald Trump imposing and escalating them.

The big picture: Sanctions are among the most powerful tools the U.S. has to influence its adversaries’ behavior without using force. But they frequently fail to bring down regimes or moderate their behavior, and they can increase the suffering of civilians and resentment of the U.S.

4 hours ago - World

Merkel's farewell spoiled by Poland crisis at EU summit

One last awkward EU "family photo." Photo: John Thys/AFP via Getty Images

Angela Merkel took up her vaunted mantle as Europe's crisis manager for what could be the last time tonight, as she urged the EU to find compromise in its showdown with Poland.

Why it matters: The European Commission has threatened to withhold over $40 billion in pandemic recovery funds after Poland's constitutional tribunal — stacked with loyalists from the ruling right-wing populist party — rejected the principle that EU law has primacy over national law.

Republicans who put it all on the line

Rep. Nancy Mace speaks with reporters after voting to hold Steve Bannon in contempt of Congress. Photo: Anna Moneymaker/Getty Images

A small contingent of House Republicans risked their political futures on Thursday, they say, in the name of constitutional responsibility.

Why it matters: The nine Republicans who voted to hold former Trump aide Steve Bannon in contempt of Congress are now in peril of becoming political pariahs. They've opened themselves up to potential primary challengers and public attacks from their party's kingmaker — former President Trump.