Kia Kokalitcheva May 11, 2017
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How smartphone tech affects Snapchat's user growth

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Snapchat's parent company pointed to mobile technology as it sought to explain user growth (and lack thereof) during its first earnings call since going public.

Bottom line: Snap essentially admits that its service works best for people in countries where iOS phones are affordable and popular, and mobile plans are so cheap that everyone is online all the time on their phones. Here Facebook has an advantage over Snap as it's been investing for years into ways it can make its apps and service accessible for users in emerging markets.