How Gen Z shops in the age of Amazon
As brick and mortar stores struggle to stay afloat in the age of online shopping, the habits of the next generation of shoppers, Gen Z, will be key to determining their survival. So Adyen, a global payments processor, conducted a survey to find out what they're looking for when they shop.
The big picture: Gen Zers have grown up almost entirely in the digital age — they're currently 22 and under — and 75% say they spend their spare time online, with much of that time spent on mobile. That not only makes a store's online presence essential, it changes what younger customers are looking for in-store.