HBO recreates Westworld in massive SXSW exhibition

Photo: Axios

This year, HBO and its agency Giant Spoon have SXSW's break-out exhibition — a massive replica of Sweetwater, the town featured in HBO's blockbuster hit Westworld, built 15 miles outside Austin, Texas.

Why it matters: What began as a startup tech conference has turned into a must-see Hollywood event, with HBO and others going all-in on the Texas festival show off their storytelling and film marketing skills.