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Expand chart
Re-created from Well Kept Wallet; Chart: Axios Visuals

Americans will spend more than $10 billion on Halloween this year, according to the National Retail Federation (NRF).

Why it matters: Halloween continues to become a mainstream adult holiday, with 55% of households without kids saying they plan to celebrate, per the NRF.

By the numbers: While costumes tend to be where people shell out the most, 10% of people will spend more than $100 on candy alone this year, according to a poll by the Well Kept Wallet.

  • "On average, consumers plan to spend $102.74 on costumes, candy, decorations and greeting cards — $10 more than they planned to spend last year," the NRF said.
  • The record $10.14 billion spent on Halloween this year is up from $8.05 billion last year, "when the Centers for Disease Control & Prevention suggested most avoid trick-or-treating," as USA Today notes.

Even so, 58% of Americans participated in Halloween last year (even if just to hand out candy), and 65% percent plan to do so this year — which is comparable to the pre-pandemic figure of 68% in 2019, per the NRF.

  • While 82% of households will celebrate, a whopping 55% of those without children will too.

Go deeper

7 things to do for Halloween in NW Arkansas

NWA is packed with Halloween events all weekend. We’ve highlighted just a few. Be sure to check your favorite bars for costume parties, giveaways and live music.

For adults:

Kid-friendly:

Updated 17 mins ago - Politics & Policy

Shooting at Michigan high school leaves 3 dead, 6 wounded

Screengrab: CBSN

A 15-year-old sophomore was arrested after a shooting at a Michigan high school that left three people dead and six others wounded Wednesday, according to the Oakland County Sheriff's Office.

The latest: Oakland County Sheriff Michael Bouchard said at a briefing Tuesday night that the suspect's father had on Friday bought the 9mm Sig Sauer pistol investigators believe was used in the shooting at Oxford High School. Authorities released the names of the victims late Tuesday.

City Council member Andre Dickens wins Atlanta mayoral race

Andre Dickens during a rally at Center Stage on November 28, 2021 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)

City Council member Andre Dickens won a runoff election Tuesday to become Atlanta's next mayor, soundly beating the council's president Felicia Moore.

The big picture: Dickens was just a few months ago considered to have an outside chance of replacing Mayor Keisha Lance Bottoms, who announced in May that she wouldn't seek a second term.