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Michael Bloomberg. Photo: Bill Pugliano/Getty Images.

In the days leading up to the midterm elections, several gun control groups have seen a spike in their spending as part of a larger effort to elect candidates that will back their policies, the Associated Press reports.

Why it matters: The desire for policy change is finally backed by big money. U.S. gun-control groups have outspent gun-rights groups for the midterm elections by 40%, unraveling the NRA's longstanding dominance in spending on gun politics.

Between the lines: The shift has largely been a result of several high-profile mass shootings, including those in Las Vegas, Parkland, and most recently a Pittsburgh synagogue. The NRA's 2018 rebranding issue has also been a contributing factor.

By the numbers

The drop in the NRA's political spending is a rare shift, one that hasn't occurred in 20 years, according to data from the Federal Election Commission:

  • The NRA spent $11 million for midterm races this year, nearly half of what gun-control groups spent, per the same data.

Meanwhile Everytown for Gun Safety, a group founded by former New York City Mayor Michael Bloomberg, has pledged to dedicate $30 million to the 2018 midterms.

  • After the Pittsburgh shooting, Everytown bought an additional $700,000 in advertisements targeting Rep. Mike Coffman (R-Colo.).

The PAC for former Rep. Gabby Giffords, who was wounded in a shooting in 2011, is spending nearly $5 million.

  • In October, Giffords' PAC spent $1.3 million on an ad blasting Rep. Jason Lewis (R-Minn.) for accepting "corporate gun lobby money" from the NRA.

Mike Bloomberg alone is spending $120 million on the midterms, with a portion of the total going toward gun control groups in an effort to match or surpass the NRA's spending.

What to watch: The NRA could still throw in more money last-minute. The final numbers will come out after the election.

Go deeper:

Correction: An earlier version of this story labeled former Rep. Gabby Giffords as Sen. Gabby Giffords.

Go deeper

Instagram's boss faces Congress' questions on harm to teens

Photo illustration: Shoshana Gordon/Axios. Photo: Matt Winkelmeyer/Getty Images for WIRED

The head of Instagram will find himself in Congress' crosshairs for the first time Wednesday in the one area lawmakers have shown they are willing to pass tech regulations — protecting youngsters online.

Why it matters: Republicans and Democrats have found common ground in grilling tech companies on how their products harm children, especially after revelations in The Wall Street Journal about Instagram's potential harm to the mental health of teen girls.

Jan. 6 committee to start contempt proceedings against Meadows

Photo: Olivier Douliery/AFP via Getty Images

The Jan. 6 select committee plans to move forward with contempt proceedings against former White House chief of staff Mark Meadows for his refusal to comply with the panel's subpoena.

Why it matters: The committee has used the threat of contempt — and the associated financial and reputational costs — to try to ensure evasive witnesses sit for their depositions.

Complaint to FTC: Amazon search results full of potentially deceiving ads

Photo: Nigel Kirby/Loop Images/Universal Images Group via Getty Images

Amazon does not sufficiently distinguish between its search results and paid ads, potentially "deceiving millions of consumers," according to a complaint filed to the Federal Trade Commission.

Why it matters: Joan Moriarty, research director for the Strategic Organizing Center, a coalition of labor unions that filed the complaint, told the Washington Post the group is "very hopeful" that the FTC will investigate the complaint because Lina Khan (D), a known Amazon critic, is now chair.