Updated May 8, 2018

Behind the curtain: How Google got media companies addicted

Illustration: Sarah Grillo/Axios

Google is a gigantic octopus, with sprawling, growing tentacles reaching deep into every nook and crevice of media companies — very much including Axios.

Be smart: The media is obsessed with Facebook — but is exponentially more dependent on Google. We took a look at Google's reach within our company of 120.

  • We write about Google. We Google to write about everything, including Google. We trade notes about stories on Google's Gmail, Google Hangouts and, for some, Gchat. Then we stick our plans into our Google Calendars.
  • We optimize our website so every story shows up on Google search. To make sure we are getting it right, we use Google Data Studio (from time to time), Google BigQuery, and Google's Search Console to measure search health.
  • We hope and wait for our stories to also show up on Google Newsstand, Google News or in Google Chrome suggestions.
  • How do we know where traffic is coming from? Google, of course: using Google Analytics 360.
  • We sell ads to Google. Guess how we serve them: Using Google's DFP (DoubleClick For Publishers). Why is it called DFP, you ask? Because Google also has DFA (DoubleClick for Advertisers), which every company that buys ads with Axios and other publishers uses.
  • For video, we sometimes use the YouTube player — owned by Google — and then post our videos directly on YouTube. Where does the video team store those damn videos? In their Google Drive.
  • Oh, when we want to get people to subscribe to our newsletters, which many get via Gmail, we pay for Google AdWords to sell ads off Google search.
  • Some media companies store all of their information and data in Google Cloud Platform. We don't: We use Amazon. But, the vast majority of people consume Axios on mobile phones — about half on Androids, which is, of course, a Google technology.

Keep in mind ... While this is great for Google, it isn't bad for us, either: We make more off traffic Google sends our way than we pay for all those products combined.

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World coronavirus updates: Global death toll surpasses 34,000

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

The novel coronavirus has now killed more than 34,000 people and infected over 723,000 others globally, per Johns Hopkins data. Italy reported more than 10,700 deaths early Monday.

The big picture: Governments around the world have stepped up public health and economic measures to stop the spread of the virus and soften the financial impact. In the U.S., now the site of the largest outbreak in the world, President Trump said Sunday that his administration will extend its "15 Days to Slow the Spread" guidelines until April 30,

Go deeperArrowUpdated 28 mins ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1 a.m. ET: 722,435 — Total deaths: 33,997 — Total recoveries: 151,991.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 1 a.m.. ET: 142,502 — Total deaths: 2,506 — Total recoveries: 4,856.
  3. Federal government latest: President Trump says his administration will extend its "15 Days to Slow the Spread" guidelines until April 30.
  4. Public health updates: Fauci says 100,000 to 200,000 Americans could die from virus.
  5. State updates: Louisiana governor says state is on track to exceed ventilator capacity by end of this week — Cuomo says Trump's mandatory quarantine comments "panicked" some people into fleeing New York
  6. World updates: Italy on Sunday reports 756 new deaths, bringing its total 10,779. Spain reports almost 840 dead, another new daily record that bring its total to over 6,500.
  7. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

U.S. coronavirus updates: Infections number tops 140,000

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

The novel coronavirus has now infected over 142,000 people in the U.S. — more than any other country in the world, per Johns Hopkins data.

The big picture: COVID-19 had killed over 2,400 people in the U.S. by Sunday night. That's far fewer than in Italy, where over 10,000 people have died — accounting for a third of the global death toll. The number of people who've recovered from the virus in the U.S. exceeded 2,600 Sunday evening.

Go deeperArrowUpdated 4 hours ago - Health