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Illustration: Sarah Grillo/Axios

Google is a gigantic octopus, with sprawling, growing tentacles reaching deep into every nook and crevice of media companies — very much including Axios.

Be smart: The media is obsessed with Facebook — but is exponentially more dependent on Google. We took a look at Google's reach within our company of 120.

  • We write about Google. We Google to write about everything, including Google. We trade notes about stories on Google's Gmail, Google Hangouts and, for some, Gchat. Then we stick our plans into our Google Calendars.
  • We optimize our website so every story shows up on Google search. To make sure we are getting it right, we use Google Data Studio (from time to time), Google BigQuery, and Google's Search Console to measure search health.
  • We hope and wait for our stories to also show up on Google Newsstand, Google News or in Google Chrome suggestions.
  • How do we know where traffic is coming from? Google, of course: using Google Analytics 360.
  • We sell ads to Google. Guess how we serve them: Using Google's DFP (DoubleClick For Publishers). Why is it called DFP, you ask? Because Google also has DFA (DoubleClick for Advertisers), which every company that buys ads with Axios and other publishers uses.
  • For video, we sometimes use the YouTube player — owned by Google — and then post our videos directly on YouTube. Where does the video team store those damn videos? In their Google Drive.
  • Oh, when we want to get people to subscribe to our newsletters, which many get via Gmail, we pay for Google AdWords to sell ads off Google search.
  • Some media companies store all of their information and data in Google Cloud Platform. We don't: We use Amazon. But, the vast majority of people consume Axios on mobile phones — about half on Androids, which is, of course, a Google technology.

Keep in mind ... While this is great for Google, it isn't bad for us, either: We make more off traffic Google sends our way than we pay for all those products combined.

Go deeper

Updated 1 hour ago - Politics & Policy

Here come Earmarks 2.0

DeLauro at a hearing in May 2020. Photo: Alex Wong/Getty Images

The House Appropriations Committee is preparing to restore a limited version of earmarks, which give lawmakers power to direct spending to their districts to pay for special projects.

Why it matters: A series of scandals involving members in both parties prompted a moratorium on earmarks in 2011. But Democrats argue it's worth the risk to bring them back because earmarks would increase their leverage to pass critical legislation with a narrow majority, especially infrastructure and spending bills.

Ben Geman, author of Generate
2 hours ago - Energy & Environment

UN says Paris carbon-cutting plans fall far short

Illustration: Sarah Grillo/Axios

Nations' formal emissions-cutting pledges are collectively way too weak to put the world on track to meet the Paris climate deal's temperature-limiting target, a United Nations tally shows.

Driving the news: This morning the UN released an analysis of the most recent nationally determined contributions (NDCs) — that is, countries' medium-term emissions targets submitted under the 2015 pact.

Biden condemns Russian aggression on 7th anniversary of Crimea annexation

Putin giving a speech in Sevastapol, Crimea, in 2020. Photo: Mikhail Svetlov/Getty Images

President Biden reaffirmed U.S. support for the people of Ukraine and vowed to hold Russia accountable for its aggression in a statement on Friday, the 7th anniversary of Russia's 2014 invasion of Crimea.

Why it matters: The statement reflects the aggressive approach Biden is taking to Russia, which he classified on the campaign trail as an "opponent" and "the biggest threat" to U.S. security and alliances.