Illustration: Sarah Grillo/Axios

Google is a gigantic octopus, with sprawling, growing tentacles reaching deep into every nook and crevice of media companies — very much including Axios.

Be smart: The media is obsessed with Facebook — but is exponentially more dependent on Google. We took a look at Google's reach within our company of 120.

  • We write about Google. We Google to write about everything, including Google. We trade notes about stories on Google's Gmail, Google Hangouts and, for some, Gchat. Then we stick our plans into our Google Calendars.
  • We optimize our website so every story shows up on Google search. To make sure we are getting it right, we use Google Data Studio (from time to time), Google BigQuery, and Google's Search Console to measure search health.
  • We hope and wait for our stories to also show up on Google Newsstand, Google News or in Google Chrome suggestions.
  • How do we know where traffic is coming from? Google, of course: using Google Analytics 360.
  • We sell ads to Google. Guess how we serve them: Using Google's DFP (DoubleClick For Publishers). Why is it called DFP, you ask? Because Google also has DFA (DoubleClick for Advertisers), which every company that buys ads with Axios and other publishers uses.
  • For video, we sometimes use the YouTube player — owned by Google — and then post our videos directly on YouTube. Where does the video team store those damn videos? In their Google Drive.
  • Oh, when we want to get people to subscribe to our newsletters, which many get via Gmail, we pay for Google AdWords to sell ads off Google search.
  • Some media companies store all of their information and data in Google Cloud Platform. We don't: We use Amazon. But, the vast majority of people consume Axios on mobile phones — about half on Androids, which is, of course, a Google technology.

Keep in mind ... While this is great for Google, it isn't bad for us, either: We make more off traffic Google sends our way than we pay for all those products combined.

Go deeper

3 hours ago - Sports

Pac-12 will play football this fall, reversing course

A view of Levi's Stadium during the 2019 Pac-12 Championship football game. Photo: Alika Jenner/Getty Images

The Pac-12, which includes universities in Arizona, California, Colorado, Oregon, Utah and Washington state, will play football starting Nov. 6, reversing its earlier decision to postpone the season because of the coronavirus pandemic.

Why it matters: The conference's about-face follows a similar move by the Big Ten last week and comes as President Trump has publicly pressured sports to resume despite the ongoing pandemic. The Pac-12 will play a seven-game conference football season, according to ESPN.

Dave Lawler, author of World
3 hours ago - World

Global coronavirus vaccine initiative launches without U.S. or China

Data: Gavi, The Vaccine Alliance; Map: Naema Ahmed/Axios

A global initiative to ensure equitable distribution of coronavirus vaccines now includes most of the world — but not the U.S., China or Russia.

Why it matters: Assuming one or more vaccines ultimately gain approval, there will be a period of months or even years in which supply lags far behind global demand. The COVAX initiative is an attempt to ensure doses go where they're most needed, rather than simply to countries that can produce or buy them at scale.

Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 6:15 p.m. EST: 32,062,182 — Total deaths: 979,701 — Total recoveries: 22,057,268Map.
  2. U.S.: Total confirmed cases as of 6:15 p.m EST: 6,967,103 — Total deaths: 202,558 — Total recoveries: 2,670,256 — Total tests: 97,459,742Map.
  3. Health: Cases are surging again in 22 states — New York will conduct its own review of coronavirus vaccine.
  4. Business: America is closing out its strongest quarter of economic growth.
  5. Technology: 2020 tech solutions may be sapping our resolve to beat the pandemic.
  6. Sports: Here's what college basketball will look like this season.
  7. Science: During COVID-19 shutdown, a common sparrow changed its song.

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