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Google is bringing "Analytics Intelligence" (its marketing analytics machine-learning tool) to users on desktop and within its Analytics mobile app. They're also launching an "ask a question" feature that gives users the option to speak their questions.

Analytics Intelligence will also surface new metrics that can show spikes in key areas, like revenue or session duration, and help users optimize their marketing campaigns in response to those changes.

Why it matters: Google is hoping the new features will make it easier to answer marketers' questions about their ad campaigns in real time, which will drive further engagement with their Google Analytics platform and app. After the addition of Analytics Intelligence, Google says use of Analytics mobile app increased 55% in a year. They also hope the tool will make it easier for marketeers to understand more complicated analytics insights around some of the machine learning technologies available on its platform, like automated insights and smart lists.

Go deeper

15 mins ago - Health

Health care in the New Washington

Illustration: Sarah Grillo/Axios

As America emerges from the pandemic, here's a special Axios AM Deep Dive on the Biden administration's health care agenda.

32 mins ago - World

Palestinian Authority announces new COVID restrictions as cases surge

A nurse administers the COVID-19 vaccine to a Palestinian in the occupied West Bank city of Hebron. Photo: Hazem Bader/AFP via Getty Images

The Palestinian Authority on Saturday announced fresh coronavirus restrictions, including a partial lockdown, for the occupied West Bank as COVID-19 cases surge.

The big picture: The new measures come as Israel, which leads the world in vaccinations, faces increased pressure to ensure Palestinians in the occupied West Bank and Gaza Strip have equal access to vaccines.

Myanmar military fires UN ambassador after anti-coup speech

Photo: Peerapon Boonyakiat/SOPA Images/LightRocket via Getty Images

Myanmar's military regime on Saturday fired the country's Ambassador to the United Nations, Kyaw Moe Tun, a day after he gave a pro-democracy speech asking UN member nations to publicly condemn the Feb. 1 coup, The New York Times reports.

Details: State television said the ambassador had "betrayed the country and spoken for an unofficial organization which doesn’t represent the country and had abused the power and responsibilities of an ambassador."