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Photo: Lyu Liang/VCG via Getty Images

Google is buying Fitbit for $2.1 billion in a deal expected to close in 2020, the fitness company announced Friday.

Why it matters: It's an attempt by Google to "bolster its lineup of hardware products, which already includes smartphones, tablets, laptops and smart speakers. Fitbit makes a lineup of fitness-tracking devices, but has faced stiff competition from Apple after the introduction of the Apple Watch," The New York Times reports.

  • The $7.35 per share price is higher than where Fitbit has traded since late 2016, but a far cry from its post-IPO days in the $40s, per Axios' Dan Primack.

What they're saying: “With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone," said Fitbit's co-founder and CEO, James Park.

Our thought bubble, per Axios' Dan Primack: Fitbit says it "never sells personal information, and Fitbit health and wellness data will not be used for Google ads."

  • What Fitbit doesn't say: "Google sees you when you're sleeping. It knows when you're awake. It knows if you've been bad or good, so be creeped out for goodness sake."

Go deeper

N.Y. Times faces culture clashes as business booms

Illustration: Sarah Grillo/Axios

New York Times columnist David Brooks' resignation from a paid gig at a think tank on Saturday is the latest in a flurry of scandals that America's biggest and most successful newspaper company has endured in the past year.

Driving the news: Brooks resigned from the Aspen Institute following a BuzzFeed News investigation that uncovered conflicts of interest between his reporting and money he accepted from corporate donors for a project called "Weave" that he worked on at the nonprofit.

America rebalances its post-Trump news diet

Illustration: Annelise Capossela/Axios

Nearly halfway through President Biden's first 100 days, data shows that Americans are learning to wean themselves off of news — and especially politics.

Why it matters: The departure of former President Trump's once-ubiquitous presence in the news cycle has reoriented the country's attention.

2021 sees a record number of bills targeting trans youth

Illustration: Annelise Capossela/Axios

Republicans in at least 25 states have introduced over 60 bills targeting transgender children — a legislative boom since January that has beaten 2020's total number of anti-trans bills.

Why it matters: LGBTQ advocates say the unprecedented push was catalyzed by backlash to Biden's election and the Supreme Court ruling that workers cannot be fired for being gay or transgender.

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