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Illustration: Aïda Amer/Axios

With the Masters' first-ever November start just three days away, it's a great time to look back on 2020's golf boom.

Why it matters: Golf was a physical and mental safe haven for millions of Americans with cabin fever this year, and even moderate retention of the sport's newcomers could help buoy an entire industry for years to come.

By the numbers:

  • More rounds: September saw a 25.5% increase in the number of rounds played year-over-year — the fifth straight month to surpass last year's totals.
  • More sales: Equipment sales increased 42% year-over-year in the third quarter to just over $1 billion. It was the industry's second-best quarter ever.

The backdrop: When everything shut down in March, major golf organizations formed Back2Golf and began lobbying governors to allow courses to reopen.

  • By May, they'd worked with the CDC to devise return-to-play guidelines for the socially-distant sport (i.e. no rakes in bunkers, raised cups).
  • In June, the PGA Tour became one of the first professional sports to resume in the U.S.

The big picture: This boom was great for the golf industry in a year when so many businesses were lucky to even tread water, but it should also help grow the sport beyond the pandemic's lifespan.

  • The National Golf Foundation estimates the number of junior golfers could increase by 20% (500,000) by year's end, and new or lapsed golfers also increased 20% in H1, per WashPost.

Go deeper

Coronavirus pandemic brings boom times for swaths of corporate America

Illustration: Aïda Amer/Axios

Not only are corporate earnings coming in above Wall Street’s expectations, but a large swath of corporate America is making more money now than before the pandemic hit.

By the numbers: Earnings season is nearly over. Of the companies that have reported quarterly results, 52% saw bigger profits compared to this time last year, according to data provided to Axios by FactSet.

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

Dan Primack, author of Pro Rata
6 hours ago - Economy & Business

The unicorn stampede is coming

Illustration: Annelise Capossela/Axios

Airbnb and DoorDash plan to go public in the next few weeks, capping off a very busy year for IPOs.

What's next: You ain't seen nothing yet.