Axios Jul 18
Go inside Trumpworld with "Devil's Bargain" book
"[B]oth campaigns battled for a group of voters who would ultimately decide the race. ... Trump's data analysts gave them a nickname: 'double haters.' These were people who disliked both candidates but traditionally showed up at the polls to vote. They were a sizable bloc: 3 to 5 percent of the 15 million voters across seventeen battleground states that Trump's staff believed were persuadable.