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Axios Jul 18
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Go inside Trumpworld with "Devil's Bargain" book

Courtesy of Bloomberg Businessweek PR

First look at a hot passage from a book out today by Josh Green of Bloomberg Businessweek, "Devil's Bargain: Steve Bannon, Donald Trump, and the Storming of the Presidency":

"[B]oth campaigns battled for a group of voters who would ultimately decide the race. ... Trump's data analysts gave them a nickname: 'double haters.' These were people who disliked both candidates but traditionally showed up at the polls to vote. They were a sizable bloc: 3 to 5 percent of the 15 million voters across seventeen battleground states that Trump's staff believed were persuadable.