Jun 9, 2017

Generation Z: The apps, brands & influencers they can't live without

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Instagram to ban influencers from vaping and guns promotions

In the next few weeks, Instagram will stop allowing influencers to promote tobacco, weapons or vaping products in branded posts, it announced in a blog post on Wednesday.

Why it matters: It's the first time the photo app is establishing boundaries for influencer sponsored content.

Go deeperArrowDec 18, 2019

A year of media upheaval

Illustration: Sarah Grillo/Axios

2019 was a transformative year for the U.S. news media industry, but it was also one of the most turbulent points in its history.

The big picture: There were enormous business challenges, which resulted in an unprecedented number of layoffs, desperate product maneuvers and fire-sale deals.

Go deeperArrowDec 21, 2019

Soccer stars score big with Instagram

Data: Hookit; Chart: Danielle Alberti/Axios

Portuguese soccer star Cristiano Ronaldo is the highest paid athlete on Instagram, according to a study by analytics company HooperHQ, raking in more than twice what he earns from his contract with Juventus.

The big picture: The power of social media not only highlights soccer’s global reach, but also provides top athletes with another revenue stream in a sport where a single injury can end a career. In 2019, 49 sponsored Instagram posts earned Ronaldo $47.8 million, about $14.7 million more than he's paid by Juventus.

Go deeperArrowDec 26, 2019