It's expected that almost half of Generation Z, the generation following Millennials, will connect online up to 10 hours per day, and one-third will spend at least one of those 10 hours watching video. It's no surprise then that the most-used app by Gen Z is YouTube, followed by the three other biggest social video apps: Instagram, Facebook and Snapchat.

Expand chart
Data: Defy Media, Adweek; Chart: Andrew Witherspoon / Axios

Why it matters: Many of the top apps and features used by Gen Z, like Snapchat and Instagram's "stories," as well as YouTube, are meant to drive authentic user interactions, and thus are prime for influencer marketing. Over 60% of Gen Z prefers to see social media influencers in ads, as opposed to celebrities, like the millennial generation that predates them. To give you a sense of just how different that marketing influencer set looks, below is a sample from the list of AdWeek's top Gen Z influencers. (Spoiler alert: You probably haven't heard of many of them.)

Influencers:

  • Gigi and Bella Hadid/Kendall and Kylie Jenner
  • Zendaya
  • Amandla Stenberg
  • Fifth Harmony
  • Shawn Mendes

Content:

  • AwesomenessTV
  • Astronauts Wanted
  • Naritiv/WeBuyGold
  • Whistle Sports
  • Defy Media

Brands:

  • Nike
  • Victoria's Secret
  • Forever 21
  • Brandy Melville
  • Anastasia Beverly Hills

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Illustration: Sarah Grillo/Axios

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  5. Politics: House Democrats file legislation to fund government through Dec. 11.
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Louisville police declare state of emergency as Breonna Taylor decision looms

A demonstrator holds up a sign of Breonna Taylor during a protest in Louisville, Kentucky. Photo: Brandon Bell/Getty Images

The Louisville police chief declared in a memo obtained by news outlets a "state of emergency" for the department on Monday to prepare for Kentucky Attorney General Daniel Cameron's expected announcement on the Breonna Taylor case.

Of note: Louisville has witnessed more than 115 days of protests over the police killing of Taylor, an unarmed Black woman, with calls for all the officers involved to be charged.

Sen. Cory Gardner on vacant Supreme Court seat: "I will vote to confirm"

Photo: Alex Wong/Getty Images

Sen. Cory Gardner (R-Colo.) will vote to confirm President Trump's nominee to replace the late Ruth Bader Ginsburg, he announced in a statement Monday.

Why it matters: The development is a win for President Trump and Senate Majority Leader Mitch McConnell (R-Ky.). It should mean Republicans are all but assured to have enough support to hold hearings for Trump's potential nominee.

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