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Old Silicon Valley nostalgia descended upon a San Jose theater as "General Magic," a recently released documentary about a 90s startup by the same name, held its local premiere on Thursday (its initial debut was at the Tribeca Film Festival in April).

Why it matters: Though the company in the movie — an offshoot from Apple — ultimately failed, its original software product was a precursor to the PDA (personal digital assistant) and eventually the smartphone. It was also an assembly of some of Silicon Valley's future technology stars, including Tony Fadell (later co-creator of the iPod), Megan Smith (later Google exec and U.S. CTO), and Andy Rubin (later Android co-founder), among others.

Second act: As Fast Company's Harry McCracken notes, after its initial idea failed, General Magic worked on a virtual assistant, "the Siri of its time," he says. That didn't work out well either and the company shut officially down in 2002. The company also developed General Motors' OnStar in-car communications system, which still exists today.

Go deeper: Read CNET's overview of the premiere; Fast Company's take on lessons from General Magic

There is no wider release date for the movie yet.

Go deeper

Mike Allen, author of AM
2 hours ago - Politics & Policy

GOP senator calls for senility test for aging leaders

Photo: "Axios on HBO"

Sen. Bill Cassidy (R-La.), a physician, told me during an "Axios on HBO" interview that he favors cognition tests for aging leaders of all three branches of government.

Why it matters: Wisdom comes with age. But science also shows that we lose something. And much of the world is now run by old people — including President Biden, 78 ... Speaker Pelosi, 81 ...  Senate Majority Leader Chuck Schumer, 70 ... and Senate Minority Leader Mitch McConnell, 79.

Ina Fried, author of Login
2 hours ago - Technology

Intel CEO blames predecessors for manufacturing woes

Axios on HBO

When it comes to Intel's recent manufacturing problems, Intel CEO Pat Gelsinger places the blame squarely on his predecessors — many of whom he notes were not engineers deeply steeped in chip technology, as he is.

Why it matters: Gelsinger has announced a broad plan to reinvigorate Intel by doubling down on manufacturing. However, the strategy depends on the venerable semiconductor giant recovering from recent stumbles.

Marketing to Generation Alpha

Illustration: Rae Cook/Axios

Marketers are pouring money into figuring out the tastes and habits of Generation Alpha — kids born from 2010 through 2024 — who are unprecedented in the extent they're growing up online.

Why it matters: They're weaned on TikTok, Amazon and in-app purchases. They're learning from their millennial parents to hold brands accountable for causes like social justice and sustainability. And no prior age cohort will be as large in size or marketing power.