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Photo: John Tlumacki/The Boston Globe/Getty Images

Generation Z American consumers have come up in a time when cannabis consumption is growing more acceptable and it is anticipated that this demographic will be "twice as likely as the average American to use cannabis," Bloomberg reports.

Backdrop: In communities where the substance has been legalized for medical and recreational use, the minimum age to purchase marijuana is typically 21, so only a fraction of Gen Z — born between the late-1990s to mid-2000s — is old enough to partake. Last year, this demographic only accounted for 1% of legal marijuana consumers, but that number has nearly tripled this year, according to Bloomberg.

"It’s always hard to generalize about an entire age group, but early signs suggest it will be a generation of marijuana consumers, embracing legal pot to unwind or treat ailments," per Bloomberg.

Gen Z is the first generation born into an era where discussions about marijuana legalization are more mainstream as states legalize the drug, and the idea of federal legalization is thrown around.

Go deeper: 4/20 sells high: Corporate America embraces marijuana's big day

Go deeper

2 hours ago - Politics & Policy

First look: The LCV's $4M ad buy

A screenshot from a new League of Conservation Voters ad supporting Rep. Stephanie Murphy.

The League of Conservation Voters and Climate Power are aiming another $4 million worth of ads at centrist House Democrats, urging them to support the climate provisions in President Biden’s $3.5 trillion budget reconciliation package, Axios has learned.

Why it matters: Progressive groups are trying to counter the onslaught of conservative money pouring into swing districts. Both sides are trying to define Biden’s Build Back Better Agenda and pressure lawmakers to support — or oppose — the legislation scheduled for a vote in the House this week.

2 hours ago - Politics & Policy

Shutdown Plan B

Illustration: Sarah Grillo/Axios

The Senate will hold a futile vote Monday night — just 72 hours before a potential shutdown — on a House-passed bill to fund the government through Dec. 3 and raise the debt limit.

Why it matters: The bill is going to fail. Period. But then comes Plan B: A "clean" continuing resolution — stripped of language about raising the debt limit — that Democrats spent the past week preparing, Axios is told.

Glenn Youngkin's play: Forever- and Never-Trumpers

Glenn Youngkin in Harrisonburg, Virginia, on Friday. Photo: Win McNamee/Getty Images

Standing on a flatbed hitched to a John Deere tractor in red Rockingham County, Virginia, Glenn Youngkin decried California liberalism and bashed his rival, Terry McAuliffe. He also encouraged early voting. Two words he avoided: Donald Trump.

Driving the news: Youngkin, the Virginia Republican gubernatorial nominee, is mounting a serious challenge to McAuliffe — a former governor and veteran of Democratic politics. Axios caught up with him on Friday in Harrisonburg, Virginia.