Top tech lobbyist: EU privacy rules will "kill people"

Gary Shapiro wears a suit on stage, in front of a CES logo
Gary Shapiro's group is responsible for the annual Consumer Electronics Show. Photo: Ethan Miller/Getty Images

The head of a major U.S. tech trade group made an alarming claim to lawmakers Wednesday: new European data privacy rules will cost lives.

Why it matters: Major U.S. tech companies are working to comply with the EU's General Data Protection Regulation that goes into effect next month, even as they try to head off potential privacy regulations stateside.