Fusion Media Group announced Friday that their digital publication FUSION will relaunch as "Splinter" (splinternews.com) on Monday, July 24. The new site will feature original reporting, including pieces from a newly launched political team, as well as content from other Gizmodo Media Group-owned sites, like Jezebel, The Root, Gizmodo and Deadspin. Fusion.net is moving to serve as the digital hub for FUSION TV, the cable channel.

The mission: In a statement, Splinter says it will be a news and politics site that aims to reach a "justice-minded, inclusive, and incisive audience." The relaunch of the digital publication will take place Monday July 24 and will focus on "amplifying underrepresented voices, shining a light on systemic inequality, and skewering politicians when necessary."

Why it matters: The rebrand effort is aimed at creating a more distinct identity for the news site as the cable network brings more of Fusion Media Group's digital brands to TV (For example: The A.V. Club launched a show on Fusion TV earlier in March.)

Here's the editor's take, which gives the name more clarity: