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FUSION relaunching as "Splinter"

Fusion Media Group

Fusion Media Group announced Friday that their digital publication FUSION will relaunch as "Splinter" (splinternews.com) on Monday, July 24. The new site will feature original reporting, including pieces from a newly launched political team, as well as content from other Gizmodo Media Group-owned sites, like Jezebel, The Root, Gizmodo and Deadspin. Fusion.net is moving to serve as the digital hub for FUSION TV, the cable channel.

The mission: In a statement, Splinter says it will be a news and politics site that aims to reach a "justice-minded, inclusive, and incisive audience." The relaunch of the digital publication will take place Monday July 24 and will focus on "amplifying underrepresented voices, shining a light on systemic inequality, and skewering politicians when necessary."

Why it matters: The rebrand effort is aimed at creating a more distinct identity for the news site as the cable network brings more of Fusion Media Group's digital brands to TV (For example: The A.V. Club launched a show on Fusion TV earlier in March.)

Here's the editor's take, which gives the name more clarity: