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Trump retweet backlash hits Facebook's political strategy

Russia backed Facebook material reached over 126 million Americans. Photo: Jaap Arriens/NurPhoto via Getty Images

Facebook's carefully orchestrated damage-control PR campaign took a hit this weekend when President Trump quoted a Facebook ad executive's tweets suggesting that the media had unfairly covered the Russia scandal due to political bias.

Why it matters: The exec’s tweets threw a wrench in the company's months-long, carefully orchestrated political strategy to portray itself as empathetic and accountable for its mistakes that led to Russian election meddling.