May 14, 2019 - Economy & Business

Biden leads Sanders among voters who use Twitter and Snapchat each day

Photo: Bruce Glikas/Bruce Glikas/FilmMagic via Getty Images

Former Vice President Joe Biden holds a 12-point lead over Sen. Bernie Sanders among daily Twitter users, a social network that is seen as skewing in Sanders' favor, according to a Morning Consult poll released Tuesday.

Why it matters: Some pundits have declared that Biden, 76, would have a tough time appealing to millennials and other younger voters given his relatively moderate policy stances. But Biden even holds a one-point lead — well within the poll's margin of error — among daily Snapchat users, one of the youngest possible demographics.

The big picture: While Biden has a commanding lead among both Fox News and MSNBC viewers in the new poll — at 42% and 44%, respectively —  about 22% of Fox News viewers who are likely to vote in the 2020 Democratic primary say they'll support Sanders, higher than the 13% of MSNBC viewers who plan to back the Vermont senator.

  • Democratic primary voters who watch Fox News don't make up a significant portion of the electorate by any means, but his brand of anti-establishment rhetoric likely appeals to those who choose to watch the conservative-leaning network over MSNBC, which is viewed as leaning left.
  • Sanders has previously criticized U.S. trade deals like NAFTA and TPP while on the campaign trail, which would appeal to those Democrats who choose Fox News.
  • He was the first Democratic candidate to participate in a town hall on Fox News during the 2020 cycle. 2.5 million viewers tuned in, doubling the viewership of his CNN town hall appearance.

Go deeper: Sanders' Medicare for All plan wins cheers from Fox News crowd

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