A Fitbit fitness tracker. Photo: Rich Fury/Getty Images for Fitbit

About one-in-five American adults use a smart watch or fitness tracker, with women more likely than men to use a fitness device, according to new research from Pew.

Why it matters: The category is still in its early days, and understanding who uses the products and who doesn't could help the industry improve its products and broaden their appeal.

By the numbers: Pew says 21% of Americans report using a smart watch or fitness tracker. Here's how that breaks down:

  • 18% of men and 25% of women.
  • 20% of whites, 23% of blacks and 26% of Hispanics.
  • 25% of those 18-49, and 17% of those over 50.
  • 31% of those who make $75,000 or more, 20% of those who make between $30,000 and $74,999 and 12% of those who make less than $30,000.

Meanwhile: Respondents were also asked whether it is acceptable for device makers to share user data with medical researchers. About 41% said that it is acceptable and 35% said it isn't, with 22% saying they were unsure.

Go deeper: Led by Apple, the wearables market has doubled since last year

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Global: Total confirmed cases as of 6:30 a.m. ET: 30,199,007 — Total deaths: 946,490— Total recoveries: 20,544, 967Map
  2. U.S.: Total confirmed cases as of 6:30 a.m. ET: 6,675,593 — Total deaths: 197,644 — Total recoveries: 2,540,334 — Total tests: 90,710,730Map
  3. Politics: Former Pence aide says she plans to vote for Joe Biden, accusing Trump of costing lives in his coronavirus response.
  4. Health: Pew: 49% of Americans wouldn't get COVID-19 vaccine if available today Pandemic may cause cancer uptick The risks of moving too fast on a vaccine — COVID-19 racial disparities extend to health coverage losses.
  5. Business: Retail sales return to pre-coronavirus trend.
Mike Allen, author of AM
2 hours ago - Politics & Policy

Scoop: Mike Bloomberg's anti-chaos theory

CNN's Anderson Cooper questions Joe Biden last night at a drive-in town hall in Moosic, Pa., outside Scranton. Photo: CNN

Mike Bloomberg's $100 million Florida blitz begins today and will continue "wall to wall" in all 10 TV markets through Election Day, advisers tell me.

Why it matters: Bloomberg thinks that Joe Biden putting away Florida is the most feasible way to head off the national chaos we could have if the outcome of Trump v. Biden remained uncertain long after Election Day.

Biden's hardline Russia reset

Photo Illustration: Eniola Odetunde/Axios. Getty Images photos: Mark Reinstein

When he talks about Russia, Joe Biden has sounded like Ronald Reagan all summer, setting up a potential Day 1 confrontation with Russian President Vladimir Putin if Biden were to win.

Why it matters: Biden has promised a forceful response against Russia for both election interference and alleged bounty payments to target American troops in Afghanistan. But being tougher than President Trump could be the easy part. The risk is overdoing it and making diplomacy impossible.