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Four out of 5 Facebook users say they wouldn't pay $1 a month to banish ads on the social network, according to a recent survey by user research firm Alpha.

Expand chart
Data: Alpha; Graphic: Harry Stevens/Axios

Why it matters: Facebook is reportedly test-marketing a paid, ad-free version of its service. Despite the recent onslaught of news about the Cambridge Analytica data privacy scandal and the "#deletefacebook" movement it inspired, the company's vast user base may not be discontented enough to force a business-model change on Facebook.

Pay or leave? Alpha surveyed 1163 Facebook users. In other results, respondents overwhelmingly said that they'd leave the service if the company began to charge $1 per month for key features like private messaging, seeing/registering for events, and seeing/registering for groups.

  • One-on-one messaging: 84% would probably leave Facebook, 16% would pay.
  • Events: 87% would probably leave Facebook, 13% would pay.
  • Groups: 84% would probably leave Facebook, 16% would pay.

Breaking up is hard: Of users asked which social media service they've stopped using, 38% said "none," followed by 33% for MySpace —suggesting that a mass exodus is unlikely.

  • Of those who did stop using a social media service, the top reasons were a lack of network or family and friends, and a lack of the features they wanted.

But, but, but: Facebook users nevertheless don't seem to trust social media services, including Facebook, with their data.

  • Asked how concerned they are about their privacy on social media, 26% gave a "5," or "extremely concerned," rating, with another 28% giving their concern a "4" and 31% choosing a "3" rating.
  • When asked how trustworthy they they find Facebook to keep their data secure, 43% chose a "3," followed by 19% rating it a "2," and 12% rating it a "1," or "not at all untrustworthy."

Methodology: Alpha collected data from U.S. Facebook users between April 13 and 22. The respondent sample is balanced for gender but not across geography.

The story has been updated with information about the research methodology.

Go deeper

CPAC Republicans choose conservatism over constituents

Rep. Matt Gaetz. Photo: Elijah Nouvelage/Bloomberg via Getty Images

CPAC proved such a draw, conservative Republicans chose the conference over their constituents.

Why it matters: More than a dozen House Republicans voted by proxy on the $1.9 trillion COVID-19 relief bill in Washington so they could speak at the Conservative Political Action Conference, known as CPAC. And Sen. Ted Cruz skipped an Air Force One flight as President Biden flew to Cruz's hometown of Houston to survey storm damage.

Border Democrat warns Biden about immigrant fallout

Henry Cuellar (right). Photo: Tom Williams/CQ-Roll Call Inc. via Getty Images

A Democratic lawmaker representing a border district warned the Biden administration against easing up too much on unauthorized immigrants, citing their impact on his constituents, local hospitals and their potential to spread the coronavirus.

Why it matters: Rep. Henry Cuellar (D-Texas) told Axios he supports President Biden. But the moderate said he sees the downsides of efforts to placate pro-immigrant groups, an effort that threatens to blow up on the administration.

3 hours ago - World

Iran rejects nuclear talks with U.S., for now

Iranian Foreign Minister Javad Zarif at Iran/EU talks in 2015. Photo: Carlos Barria/POOL/AFP via Getty

A spokesman for Iran’s Foreign Ministry said on Sunday that conditions are not ripe for informal nuclear talks between Iran, the U.S. and other world powers.

Why it matters: The Biden administration had proposed the talks as part of its efforts to negotiate a path back to the 2015 nuclear deal. The White House expressed disappointment with Iran's response, but said it remained willing to engage with Tehran.