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Four out of 5 Facebook users say they wouldn't pay $1 a month to banish ads on the social network, according to a recent survey by user research firm Alpha.

Expand chart
Data: Alpha; Graphic: Harry Stevens/Axios

Why it matters: Facebook is reportedly test-marketing a paid, ad-free version of its service. Despite the recent onslaught of news about the Cambridge Analytica data privacy scandal and the "#deletefacebook" movement it inspired, the company's vast user base may not be discontented enough to force a business-model change on Facebook.

Pay or leave? Alpha surveyed 1163 Facebook users. In other results, respondents overwhelmingly said that they'd leave the service if the company began to charge $1 per month for key features like private messaging, seeing/registering for events, and seeing/registering for groups.

  • One-on-one messaging: 84% would probably leave Facebook, 16% would pay.
  • Events: 87% would probably leave Facebook, 13% would pay.
  • Groups: 84% would probably leave Facebook, 16% would pay.

Breaking up is hard: Of users asked which social media service they've stopped using, 38% said "none," followed by 33% for MySpace —suggesting that a mass exodus is unlikely.

  • Of those who did stop using a social media service, the top reasons were a lack of network or family and friends, and a lack of the features they wanted.

But, but, but: Facebook users nevertheless don't seem to trust social media services, including Facebook, with their data.

  • Asked how concerned they are about their privacy on social media, 26% gave a "5," or "extremely concerned," rating, with another 28% giving their concern a "4" and 31% choosing a "3" rating.
  • When asked how trustworthy they they find Facebook to keep their data secure, 43% chose a "3," followed by 19% rating it a "2," and 12% rating it a "1," or "not at all untrustworthy."

Methodology: Alpha collected data from U.S. Facebook users between April 13 and 22. The respondent sample is balanced for gender but not across geography.

The story has been updated with information about the research methodology.

Go deeper

The recovery needs rocket fuel

Data: BLS. Chart: Axios Visuals

Friday's deeply disappointing jobs report should light a fire under Congress, which has dithered despite signs the economy is struggling to kick back into gear.

Driving the news: President-elect Biden said Friday afternoon in Wilmington that he supports another round of $1,200 checks.

1 hour ago - Health

CDC: It's time for "universal face mask use"

Photo: Paul Hennessy/SOPA Images/LightRocket via Getty

The CDC is urging “universal face mask use” for the first time since the coronavirus pandemic began, citing recent case spikes as the U.S. has entered a phase of “high-level transmission” before winter officially begins.

Why it matters: Daily COVID-related deaths across the U.S. hit a new record on Wednesday. Face coverings have been shown to increase protection of the wearer and those around them, despite some Americans' reluctance to use them.

3 hours ago - World

Saudi Arabia and Qatar near deal to end standoff, sources say

Qatar's prime minister (R) attends the 2019 Gulf Cooperation Council summit in Saudi Arabia. Photo: Fayez Nureldine/AFP via Getty

Saudi Arabia and Qatar are close to a deal to end the diplomatic crisis in the Gulf following U.S.-mediated reconciliation talks this week, sources familiar with the talks tell me.

Why it matters: Restoring relations between Saudi Arabia and Qatar would bring a sense of stability back to the Gulf after a 3.5 year standoff. It could also notch a last-minute achievement for the Trump administration before Jan. 20.