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Four out of 5 Facebook users say they wouldn't pay $1 a month to banish ads on the social network, according to a recent survey by user research firm Alpha.

Expand chart
Data: Alpha; Graphic: Harry Stevens/Axios

Why it matters: Facebook is reportedly test-marketing a paid, ad-free version of its service. Despite the recent onslaught of news about the Cambridge Analytica data privacy scandal and the "#deletefacebook" movement it inspired, the company's vast user base may not be discontented enough to force a business-model change on Facebook.

Pay or leave? Alpha surveyed 1163 Facebook users. In other results, respondents overwhelmingly said that they'd leave the service if the company began to charge $1 per month for key features like private messaging, seeing/registering for events, and seeing/registering for groups.

  • One-on-one messaging: 84% would probably leave Facebook, 16% would pay.
  • Events: 87% would probably leave Facebook, 13% would pay.
  • Groups: 84% would probably leave Facebook, 16% would pay.

Breaking up is hard: Of users asked which social media service they've stopped using, 38% said "none," followed by 33% for MySpace —suggesting that a mass exodus is unlikely.

  • Of those who did stop using a social media service, the top reasons were a lack of network or family and friends, and a lack of the features they wanted.

But, but, but: Facebook users nevertheless don't seem to trust social media services, including Facebook, with their data.

  • Asked how concerned they are about their privacy on social media, 26% gave a "5," or "extremely concerned," rating, with another 28% giving their concern a "4" and 31% choosing a "3" rating.
  • When asked how trustworthy they they find Facebook to keep their data secure, 43% chose a "3," followed by 19% rating it a "2," and 12% rating it a "1," or "not at all untrustworthy."

Methodology: Alpha collected data from U.S. Facebook users between April 13 and 22. The respondent sample is balanced for gender but not across geography.

The story has been updated with information about the research methodology.

Go deeper

Updated 8 hours ago - Energy & Environment

Bomb cyclone prompts blizzard warnings from Virginia to Maine

Computer model projection showing the intense storm off of Cape Cod on Jan 29, 2022, with heavy snow and strong winds lashing the coastline. (Weatherbell.com)

Blizzard warnings are in effect for 11 million people from coastal Virginia to eastern Maine as a historic winter storm is set to slam the Mid-Atlantic and Northeast beginning Friday.

Why it matters: The storm will bring hazards ranging from zero visibility amid hurricane force wind gusts and heavy snow, to coastal flooding that will erode vulnerable beaches and threaten property from the Jersey shore to coastal Massachusetts.

Updated 9 hours ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: Contact tracing fizzles across America — New clues emerge on long COVID — Omicron is finally burning out — It's very difficult to get access to antiviral COVID treatments — Axios-Ipsos poll: Omicron's big numbersAnother wave of death — FDA limits use of Regeneron and Lilly antibody treatments.
  2. Vaccines: Pfizer begins clinical trial for Omicron-specific vaccine — The shifting definition of fully vaccinated.
  3. Politics: Virginia AG says public colleges can't mandate COVID vaccines —Alaska governor joins Texas lawsuit over National Guard vaccine mandate — Navy discharges 45 sailors for refusing vaccine — Spotify to remove Neil Young's music after his Joe Rogan ultimatum — White House: 60M households have ordered free COVID-19 rapid tests.
  4. World: U.K. to lift travel testing requirement for fully vaccinated — Beijing Olympic Committee lowers testing threshold ahead of Games.
  5. Variant tracker
12 hours ago - World

Biden will move U.S. troops to Eastern Europe "in the near term"

President Biden boards Air Force One at Joint Base Andrews on Jan. 28. Photo: SAUL LOEB/AFP via Getty Images

President Biden said on Friday he plans to move U.S. troops to Eastern European and NATO countries “in the near term.”

Driving the news: “Not too many” U.S. troops, Biden added in remarks to reporters at Joint Base Andrew upon returning from a trip to Pennsylvania.