Mark Zuckerberg testifying before Congress earlier this year. Photo: Chip Somodevilla/Getty Images

Facebook turned on its new political ad transparency regime on Thursday.

Why it matters: After the 2016 election manipulation scandal, Facebook's efforts to police ads on its platform will be closely watched ahead of the midterms. In a call with reporters, the company indicated it's paying close attention to developments regarding political ad regulation.

The details:

  • Starting Thursday, Facebook and Instagram United States election ads, in addition to ads on certain issues, will be marked as political with a label denoting who paid for them to run.
  • The company also debuted its archive of political advertisements — which it says will ultimately cover seven years of material. The company started putting ads in the archive in early May, said Facebook executive Rob Leathern.
  • Users will also be able to flag ads that they think are political, but aren't marked as such.

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Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

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  1. Politics: Ex-FDA chief: Pence campaigning after COVID exposure puts others at risk — Mark Meadows: "We are not going to control the pandemic"— COVID-19 looms over White House Halloween celebrations.
  2. Health: 13 states set single-day coronavirus case records last week — Fauci says maybe we should mandate masks if people don't wear themU.S. reports over 80,000 new cases for second consecutive day.
  3. World: Italy tightens restrictions Spain declares new state of emergency.

Amy Coney Barrett's immediate impact

Illustration: Eniola Odetunde/Axios

In her first week on the job, Amy Coney Barrett may be deciding which votes to count in the presidential election. By her third week, she’ll be deciding the fate of the Affordable Care Act.

Where it stands: The Senate votes on Barrett’s nomination tomorrow. If she’s confirmed, Chief Justice John Roberts is expected to swear her in at the Supreme Court within hours, an administration official tells Axios.

Texas Democrats beg Biden to spend now

Photo: Ron Jenkins/Getty Images

The Biden campaign is rebuffing persistent pleas from Texas Democrats to spend at least $10 million in the Lone Star state, several people familiar with the talks tell Axios.

Why it matters: If Texas — which has 38 electoral votes and is steadily getting more blue, but hasn't backed a Democrat for president since 1976 — flipped to the Biden column, it would be game over. But the RealClearPolitics polling average stubbornly hovers at +2.6 for Trump — and Team Biden appears more focused on closer targets.

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