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Mark Zuckerberg testifying before Congress earlier this year. Photo: Chip Somodevilla/Getty Images

Facebook turned on its new political ad transparency regime on Thursday.

Why it matters: After the 2016 election manipulation scandal, Facebook's efforts to police ads on its platform will be closely watched ahead of the midterms. In a call with reporters, the company indicated it's paying close attention to developments regarding political ad regulation.

The details:

  • Starting Thursday, Facebook and Instagram United States election ads, in addition to ads on certain issues, will be marked as political with a label denoting who paid for them to run.
  • The company also debuted its archive of political advertisements — which it says will ultimately cover seven years of material. The company started putting ads in the archive in early May, said Facebook executive Rob Leathern.
  • Users will also be able to flag ads that they think are political, but aren't marked as such.

Go deeper

Updated 33 mins ago - Politics & Policy

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Illustration: Eniola Odetunde/Axios

Dave Lawler, author of World
47 mins ago - World

Biden holds first phone call with Putin, raises Navalny arrest

Putin takes a call in 2017. Photo: Handout/Anadolu Agency/Getty

President Biden on Tuesday held his first call since taking office with Vladimir Putin, pressing the Russian president on the arrest of opposition leader Alexey Navalny and the Russia-linked hack on U.S. government agencies, AP reports.

The state of play: Biden also planned to raise arms control, bounties allegedly placed on U.S. troops in Afghanistan and the war in Ukraine, according to White House press secretary Jen Psaki, who said the call took place while she was delivering a press briefing. Psaki added that a full readout will be provided later Tuesday.

Biden signs racial equity executive orders

Joe Biden prays at Grace Lutheran Church in Kenosha, Wisconsin, on September 3, 2020, in the aftermath of the police shooting of Jacob Blake. PHOTO: Jim Watson/AFP via Getty Images

President Joe Biden on Tuesday signed executive orders on housing and ending the Justice Department's use of private prisons as part of what the White House is calling his “racial equity agenda.”

The big picture: Biden needs the support of Congress to push through police reform or new voting rights legislation. The executive orders serve as his down payment to immediately address systemic racism while he focuses on the pandemic.

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