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Facebook usage among 12 to 17-year-olds will decline for the first time this year, eMarketer estimates. Meanwhile, eMarketer's latest forecast for the first time has Snapchat beating both Instagram and Facebook in terms of total users aged 12 to 17 and 18 to 24.

Why it matters: This marks the first time eMarketer has ever predicted a decline in Facebook usage for any age group and usage among people 24 and younger will grow more slowly than previously forecast.

Expand chart

Data: eMarketer; Chart: Lazaro Gamio / Axios

  • "We see teens and tweens migrating to Snapchat and Instagram," says eMarketer forecasting analyst Oscar Orozco. "Both platforms have found success with this demographic since they are more aligned with how they communicate – using visual content."
  • "Outside of the Facebook-cutters, teens and tweens remaining on Facebook seem to be less engaged – logging in less frequently and spending less time on the platform. At the same time, we now have Facebook-nevers, many children aging into the tween demographic that appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram."

Writing on the wall: Forbes headline from February: Facebook Users Posted A Third Less Content In 2016 Than In 2015.

Publishers take notice: BuzzFeed today Tuesday it will launch an all-new Snapchat Discover Publisher Stories for its Tasty and Nifty brands in early September. Both brands started as Facebook pages.

Go deeper

GOP implosion: Trump threats, payback

Spotted last week on a work van in Evansville, Ind. Photo: Sam Owens/The Evansville Courier & Press via Reuters

The GOP is getting torn apart by a spreading revolt against party leaders for failing to stand up for former President Trump and punish his critics.

Why it matters: Republican leaders suffered a nightmarish two months in Washington. Outside the nation’s capital, it's even worse.

Erica Pandey, author of @Work
3 hours ago - Economy & Business

The limits of Biden's plan to cancel student debt

Data: New York Fed Consumer Credit Panel/Equifax; Chart: Axios Visuals

There’s a growing consensus among Americans who want President Biden to cancel student debt — but addressing the ballooning debt burden is much more complicated than it seems.

Why it matters: Student debt is stopping millions of Americans from buying homes, buying cars and starting families. And the crisis is rapidly getting worse.

Why made-for-TV moments matter during the pandemic

Photo illustration: Sarah Grillo/Axios. Photos: Erin Schaff-Pool, Biden Inaugural Committee via Getty Images

In a world where most Americans are isolated and forced to laugh, cry and mourn without friends or family by their side, viral moments can offer critical opportunities to unite the country or divide it.

Driving the news: President Biden's inauguration was produced to create several made-for-social viral moments, a tactic similar to what the Democratic National Committee and the Biden campaign pulled off during the Democratic National Convention.