Beginning this week, Facebook will begin demoting individual posts from people and Pages (profiles of prominent people of businesses) that use slimy tactics to get people to engage with their content, such as using language that says "LIKE this if you were born in August," "SHARE this if you are a millennial," etc.

Why it matters: Facebook is trying to clean up the spam that has gamed its News Feed algorithm.

  • How it works: Facebook will demote these types of spammy posts that bait engagement. To do so, it's assigned teams to review and categorize hundreds of thousands of posts that can better inform a machine learning model to detect when pages post things just for the "like," share or comment.
  • Facebook also says that in the coming weeks it will apply "stricter demotions" in the News Feed for Pages that repeatedly use engagement bait to artificially game the algorithm. The tech giant warns that publishers that use "engagement bait" tactics "should expect their reach on these posts to decrease."
  • Some exceptions include posts that ask people for help, advice, or recommendations, such as circulating a missing child report, or raising money for a cause.

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Updated 43 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 a.m. ET: 19,655,445 — Total deaths: 727,353 — Total recoveries — 11,950,845Map.
  2. U.S.: Total confirmed cases as of 7 a.m. ET: 4,998,802 — Total deaths: 162,425 — Total recoveries: 1,643,118 — Total tests: 61,080,587Map.
  3. Politics: Trump signs 4 executive actions on coronavirus aid — Democrats, and some Republicans, criticize the move.
  4. Public health: Fauci says chances are "not great" that COVID-19 vaccine will be 98% effective — 1 in 3 Americans would decline COVID-19 vaccine.
  5. Science: Indoor air is the next coronavirus frontline.
  6. Schools: How back-to-school is playing out in the South as coronavirus rages on — Princeton, Johns Hopkins, Howard to hold fall classes online.

Elevator anxiety will stifle reopenings

Illustration: Aïda Amer/Axios

Will you step back into an elevator any time soon?

Why it matters: Tens of billions of dollars — and the future of cities around the country — rest on the answer to that question. So long as workers remain unwilling to take elevators, hundreds of billions of dollars' worth of office real estate will continue to go largely unused.

Updated 6 hours ago - World

Brazil coronavirus death toll tops 100,000 and case numbers surpass 3 million

Brazilian President Jair Bolsonaro posted a photo of himself to Facebook congratulating his soccer team, Palmeiras, for winning the state title Saturday, moments after the health ministry confirmed the national COVID-19 death toll had surpassed 100,000.

Why it matters: Brazil is only the second country to confirm more than 100,000 deaths from the coronavirus. On Sunday morning, it became the second country to surpass 3 million cases, per Johns Hopkins. Only the U.S. has reported more. Bolsonaro has yet to address the milestones. He has previously tested positive for COVID-19 three times, but he's downplayed the impact of the virus, which has crippled Brazil's economy.

Editor's note: This article has been updated with the latest coronavirus case numbers and more context.