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Beginning this week, Facebook will begin demoting individual posts from people and Pages (profiles of prominent people of businesses) that use slimy tactics to get people to engage with their content, such as using language that says "LIKE this if you were born in August," "SHARE this if you are a millennial," etc.

Why it matters: Facebook is trying to clean up the spam that has gamed its News Feed algorithm.

  • How it works: Facebook will demote these types of spammy posts that bait engagement. To do so, it's assigned teams to review and categorize hundreds of thousands of posts that can better inform a machine learning model to detect when pages post things just for the "like," share or comment.
  • Facebook also says that in the coming weeks it will apply "stricter demotions" in the News Feed for Pages that repeatedly use engagement bait to artificially game the algorithm. The tech giant warns that publishers that use "engagement bait" tactics "should expect their reach on these posts to decrease."
  • Some exceptions include posts that ask people for help, advice, or recommendations, such as circulating a missing child report, or raising money for a cause.

Go deeper

Kaine, Collins' censure resolution seeks to bar Trump from holding office again

Sen. Tim Kaine (center) and Sen. Susan Collins (right). Photo: Andrew Harnik/Pool via Getty Images

Sens. Tim Kaine (D-Va.) and Susan Collins (R-Maine) are forging ahead with a draft proposal to censure former President Trump, and are considering introducing the resolution on the Senate floor next week.

Why it matters: Senators are looking for a way to condemn Trump on the record as it becomes increasingly unlikely Democrats will obtain the 17 Republican votes needed to gain a conviction, Axios Alayna Treene writes. "I think it’s important for the Senate's leadership to understand that there are alternatives," Kaine told CNN on Wednesday.

Stark reminder for America's corporate leaders

Rosalind "Roz" Brewer is about to become only the second Black woman to permanently lead a Fortune 500 company. She starts as Walgreens CEO on March 15.

Why it matters: It's a stark reminder of how far corporate America's top decision-makers have to go during an unprecedented push by politicians, employees and even a stock exchange to diversify their top ranks.

Ina Fried, author of Login
Updated 3 hours ago - Technology

Apple's quarterly sales top $100 billion for first time

Credit: Apple

Spurred by strong sales of the latest iPhones, Apple reported it took in a record $111 billion in revenue for the three months ended Dec. 31, as the company crushed expectations.

Why it matters: The move showed even a pandemic didn't dull demand for Apple's latest smartphones.