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Facebook limits "engagement bait" to clean up the News Feed

Beginning this week, Facebook will begin demoting individual posts from people and Pages (profiles of prominent people of businesses) that use slimy tactics to get people to engage with their content, such as using language that says "LIKE this if you were born in August," "SHARE this if you are a millennial," etc.

Why it matters: Facebook is trying to clean up the spam that has gamed its News Feed algorithm.