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Photo courtesy of Facebook

Facebook-owned CrowdTangle, a tool built for publishers to track how content spreads on social media, is announcing a product specifically designed for local newsrooms.

What's new: This version will include all of the functionality of the existing platform, but will also include five additional features, including the ability to follow conversations in public Facebook groups, a dedicated resource section for local newsrooms, state-by-state new and custom local tracking lists with first responders, and more.

Why it matters: While national news outlets are pushing back on big tech's dominance, local media is still heavily reliant on these companies for their technology tools and resources. Rusty Coats, CEO of the Local Media Consortium — which represents 75 news companies and more than 1700 local titles — said last week at Google's publisher summit that it can sometimes be hard for local news companies to even compete against national ones without tech resources. "You really need to find a tech partner," Coats said. "We've always looked at these as a business relationship. It's not a handout."

CrowdTangle launched an official partnership with the Local Media Consortium last week.

By the numbers: When CrowdTangle was purchased by Facebook last year, the now six-year-old company was working with 200-300 local news outlets. With Facebook's resources, CrowdTangle CEO Brandon Silverman says it now works with over 1100+ local newsrooms and over 7,000 local journalists. "Local news is one of largest verticals we work with," Silverman says. "We've been expanding local newsrooms all over world."

Before being acquired by Facebook, Silverman says, "The only folks that could afford us were bigger national outlets, like Buzzfeed, and The Washington Post." The most popular entry point for local newsrooms to access CrowdTangle with through a Slack (a workplace chat service), where journalists can get customizable CrowdTangle alerts about what's trending on social media. Facebook announced earlier this year that CrowdTangle would be made free for news partners as a part of the Facebook Journalism Project.

Go deeper

CDC to cut guidance on quarantine period for coronavirus exposure

A health care worker oversees cars as people arrive to get tested for coronavirus at a testing site in Arlington, Virginia, on Tuesday. Photo: Olivier Douliery/AFP via Getty Images

The CDC will soon shorten its guidance for quarantine periods following exposure to COVID-19, AP reported Tuesday and Axios can confirm.

Why it matters: Quarantine helps prevent the spread of the coronavirus, which can occur before a person knows they're sick or if they're infected without feeling any symptoms. The current recommended period to stay home if exposed to the virus is 14 days. The CDC plans to amend this to 10 days or seven with a negative test, an official told Axios.

  • The CDC did not immediately respond to a request for comment.
2 hours ago - Health

CDC panel: COVID vaccines should go to health workers, long-term care residents first

Hospital staff work in the COVID-19 intensive care unit in Houston. Photo: Go Nakamura via Getty

Health-care workers and nursing home residents should be at the front of the line to get coronavirus vaccines in the United States once they’re cleared and available for public use, an independent CDC panel recommended in a 13-1 emergency vote on Tuesday, per CNBC.

Why it matters: Recent developments in COVID-19 vaccines have accelerated the timeline for distribution as vaccines developed by Pfizer and Moderna undergo the federal approval process. States are preparing to begin distributing as soon as two weeks from now.

Obama: Broad slogans like "defund the police" lose people

Snapchat.

Former President Barack Obama told Peter Hamby on the Snapchat original political show "Good Luck America" that "snappy" slogans such as "defund the police" can alienate people, making the statements less effective than intended.

What he's saying: "You lost a big audience the minute you say it, which makes it a lot less likely that you're actually going to get the changes you want done," Obama told Hamby in an interview that will air Wednesday morning at 6 a.m. EST on Snapchat.